Enabling Customer Powered
eCommerce

Adaptive testing and personalization solutions.

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Three Levels Of Success

Customer experience optimization is an ongoing journey that can be pursued in incremental steps.

ACT #1

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Detect

Ad-hoc conversion rate lift through site redesigns, targeting, or A-B testing.

ACT #2

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Adapt

Sustainable revenue growth through adaptive testing and personalization.

ACT #3

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Unify

Competitive advantage through continuous site wide optimization.

Join the world’s leading digital commerce brands

Loreal
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HiConversion_Rockport
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Lancome
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HiConversion_EMCosmetics
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Act #1: Detect

Problem: Poor Metrics

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Opportunity:

The great majority of your web visitors want to have a relationship with your brand. All your e-commerce site has to do is deliver an exceptional experience.

Action:

Experiment with the UX of your site. Test and personalize.


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Act #2: Adapt

Problem: Time-Varying Behavior

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Opportunity:

Uncover untapped revenue growth opportunities while discovering ‘evergreen’ experiences that produce a sustainable lift.

Action:

Deploy an optimization solution that can detect and adapt to visitor preferences in real time.

Act #3: Unify

Problem: Disjointed Efforts

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Opportunity:

Grow your competitive advantage. Leverage accurate attribution and deep customer knowledge to drive an effective business strategy.

Action:

Use an optimization solution that can simultaneously optimize across multiple campaigns and multiple steps in the buying journey.

High Value

Becoming Customer Powered eCommerce is a low risk and high upside initiative

REVENUE GROWTH

High ROI

High ROI

A small percentage lift will provide a high percentage return on your investment.

TEAM EMPOWERMENT

Empowerment

Collaboration

The shared data and optimization capabilities unify and empower all team members.

COMPETITIVNESS

Competitive Advantage

Customer Knowledge

Business strategy powered by customer actions and knowledge.

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