The Internet has empowered the consumer with information and limitless access. This has changed the industrial landscape and it has fostered the new industrial phase called 'the age of customer.'
Digital commerce companies are at the ... Read More»>
Testing and personalization is a new ‘shiny’ digital marketing solution for digital commerce brands and for all good reasons. It is common sense that more personalized customer experiences convert better.
Testing and personalization vendors are talking ... Read More»>
Millennials have a unique predilection to abandon their shopping cart on digital commerce sites. But there’s more to the story than meets the eye.
They are impatient, extremely web savvy and tremendously price conscious. They ... Read More»>