The whole experience
The whole customer experience optimization capability dramatically changes how companies are approaching customer experience optimization:
Gone are days when each of the different groups, like digital marketing, branding, merchandizing, testing, or personalization operated in their own silo without common metrics or ROI attribution.
To: centralized optimization Tell Me More See Use Cases
The unification of all digital commerce efforts under the umbrella of a single optimization platform is the only way to produce the real customer insights, ROI attribution, and directly measurable end-to-end results.