Adaptive Customer Experience
Optimization

For customer powered e-commerce.

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Become a Customer Powered
Business

Your online success critically depends on the ability to detect and adapt to customer preferences in real time.

ACT #1

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Tactical Moves

Using usability studies, site redesigns, targeting, or A-B testing.

ACT #2

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Sustainable Program

Getting stable lift through adaptive testing and personalization.

ACT #3

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Business Strategy

Unifying disjointed efforts through whole customer experience optimization.

Join the world’s leading digital commerce brands

Loreal
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HiConversion_Rockport
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Lancome
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Act #1: Poor performance metrics can’t be the norm

Opportunity:

The great majority of your web visitors want to have a relationship with your brand. All your e-commerce site has to do is deliver an exceptional experience.

Action:

Experiment with your site. Test and Personalize.

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Act #2: Avoid risks while focusing on sustainable results

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Challenge:

Your e-commerce site is like the stock market. Demand for your offering and forces of influence are always fluctuating. Using ‘dumb’ split testing or rules based targeting solutions will not get you far.

Solution:

Use an optimization platform that can detect and adapt to visitor preferences in real time.

Act #3: Whole Customer Experience optimization

Challenge:

Your digital business has so many moving parts. When marketing, UX, and e-commerce teams act independently you get inaccurate results and dubious customer knowledge.

Solution:

Unify all efforts under the umbrella of a common optimization endeavor. Leverage accurate attributions to drive your business strategy.

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High value of a customer powered business

Customer Experience Optimization is a low risk and high upside initiative

REVENUE GROWTH

High ROI

High ROI and
Low Risk

A small percentage lift will provide a high percentage return on your investment.

TEAM EMPOWERMENT

Empowerment

Collaboration and Accountability

The shared data and optimization capabilities unify and empower all team members.

COMPETITIVNESS

Competitive Advantage

Deep Customer
Knowledge

Business strategy powered by customer actions and knowledge.

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