A conventional wisdom is to run A/B or Multivariate tests during pre-season. Then, during the holidays do nothing. Just sit and enjoy the benefits of your prior hard work. The few brave souls that extended tests into the holiday ... Read More»>
Which Test Won deserves credit for evangelizing the value and best practices of A/B and Multivariate testing. Unfortunately, this never ending parade of winning results fabricates the impression that testing is all about giant golden ... Read More»>
Success of digital marketing, testing, targeting, or personalization critically depends on effective visitor segmentation. Brands are inundated by the sheer volume of data and not able to see the forest from the trees.
The art of online ... Read More»>