The world’s first eCommerce Intelligence Platform

Helping merchants connect shoppers with products they love

What is HiConversion?

HiConversion is the eCommerce Intelligence platform helping merchants personalize and optimize shopping experiences to maximize revenue from every visitor session.

From our virtual HQ in Boca Raton, FL, we serve eCommerce innovators all over the world including: P&G, Timex, Pat McGrath, Kiehl’s, Tula, and many more.

HiConversion logo with young woman behind it


years in business

$100 million+

new revenue created

$1 billion+

eCommerce sales impacted

HiConversion’s Patented Technology

HiConversion’s eCommerce Intelligence™ platform is backed by a diverse patent portfolio that includes 3 awarded patents and 3 patent applications spanning a number of core technologies and use cases. The awarded patents are for real-time optimization of websites and two patents for ‘no IT needed’ ability to perform testing, personalization, and data collection through use of visual interfaces.

HiConversion Team

Our virtual HQ is in Boca Raton, FL – but we’re a fully remote team spread all over the US & Europe. With a deliberately diverse team, our wide variety of backgrounds and expertise provides the creativity needed to make HiConversion’s vision of Intelligent eCommerce a reality. All the work we do happens online – we use great tools like Slack and Zoom to collaborate daily, harnessing our collective talents to get things done.

HiConversion’s founders are serial tech entrepreneurs whose prior startups were acquired by F50 companies like Microsoft and Ricoh.

David Henrickson, CTO at HiConversion

David Henrickson, CTO

Serial entrepreneur, several startups in Europe, founder and CTO of Apptimum.

BS in EE
Stanford University

Zee Aganovic, CEO at HiConversion

Zee Aganovic, CEO

Serial entrepreneur, the founding member of the ASP Consortium, CEO of A-Tech, Cylex, Apptimum.

Ph.D. in Optimization
Rutgers University

Steve Belous, COO at HiConversion

Steve Belous, COO

Ernst & Young (EY) Partner/Practice Leader, Certified Public Accountant, Board Director.

BS in Accounting
State University of New York at Albany

Board of Directors

Traver Gruen-Kennedy, Chairman

Globally recognized technology, social entrepreneur, and early architect behind today’s pervasive cloud computing model.

Michael Margolies, Director

With more than 25 years of Wall Street experience, Mr. Margolies founded PE platform, Littlebanc in 2009.

David Henrickson, Zee Aganovic, and Steve Belous also sit on our board.