What is Checkout Zen™?
Checkout Zen™ is a specialized eCommerce analytics app that helps merchants measure and improve the performance of their online checkout funnel.
Used by a large number of eCommerce companies, the application includes the following core features:
- Checkout Zen Score™: This is a patent-pending ‘checkout score’, an eCommerce site index that tells merchants about the effectiveness of their checkout funnel – and how likely it is that they will convert online shopping carts into purchases. The score is calculated from the merchant’s own checkout funnel KPIs and it is continually updated to accurately reflect the dynamic nature of eCommerce.
- Checkout KPI Analytics: Set of charts designed to provide multi-attribute insights into key performance indicators (KPIs) included in the Checkout Zen Score™ calculations. The actionable data views enable merchants to identify weak links in the checkout funnel experience or to learn more about visitors and their behavior.
- Actionable Recommendations: Dynamically-generated recommendations based on merchant-specific results.
The Checkout Zen™ app helps business operators and executives make more effective decisions about how much time and resources they should allocate to improve their checkout features, functionality, or shopping experience. As such, it is a vital part of the checkout funnel and overall eCommerce site health.
What is Checkout Zen Score™?
Effective management of the checkout experience is a non-trivial undertaking. There are too many data points to track and analyze. Even harder is to determine reference points to measure what risks you have in your checkout funnel.
A Checkout Zen Score™ is a two-digit index that scientifically quantifies the performance of your checkout funnel based on the data collected on your eCommerce site and anonymized meta data collected across all other sites using the app.
You can think of a Checkout Zen Score™ as a summary of your checkout funnel KPIs. It measures how many shoppers are abandoning their online shopping carts, how many shoppers started the checkout process, how many made purchases, and the ratio of shoppers that are using digital payment methods for ‘accelerated checkout’ and a difference in cart abandonment rates between shoppers using mobile and desktop devices.
Not only does Checkout Zen Score™ help eCommerce brands make smarter, quicker decisions about checkout funnel management, it also helps eCommerce professionals and executives get informed and fast access to market benchmarks and insights. Because Checkout Zen™ checkout scores are calculated based on an eCommerce site’s own data, merchants have the ability to influence their score by taking data-driven actions.
Why is the Checkout Zen™ app so valuable?
Checkout Zen™ is helping thousands eCommerce brands like yours gain access to the actionable insights they need to do things like grow checkout revenue, choose and configure payment methods, or optimize general shopping experiences.
The fact is, a good Checkout Zen™ checkout score can save you tens of thousands of dollars in expenses needed to perform continuous checkout funnel data analysis while helping you de-risk checkout funnel and grow hundreds of thousands in new revenue as a result of improving the checkout shopping experience.
And overall, market-based, quick, consistent and predictive scores help keep the cost of managing checkout funnel lower for the entire eCommerce eco system as a whole. The more accessible the data, the more efficient eCommerce professionals can be in their processes to drive costs down and pass savings on to their customers.