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	<description>Turning Browsers Into Buyers</description>
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		<title>Comment on CRO &#8211; Ready for &#8220;The Rest of Us&#8221;? by Increasing Conversion is NOT Reducing Bounces @ CRO Blog</title>
		<link>http://www.hiconversion.com/cro-business-tactics/cro-ready-for-the-rest-of-us/#comment-46</link>
		<dc:creator>Increasing Conversion is NOT Reducing Bounces @ CRO Blog</dc:creator>
		<pubDate>Thu, 29 Oct 2009 15:52:08 +0000</pubDate>
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		<description>[...] a growing cadre of Conversion Optimization specialists
prepared to use this tool to drive website Conversion Rate
Optimization (CRO). Is that really a good idea? Let’s investigate
how this translates into practice, using a [...] </description>
		<content:encoded><![CDATA[<p>[...] a growing cadre of Conversion Optimization specialists<br />
prepared to use this tool to drive website Conversion Rate<br />
Optimization (CRO). Is that really a good idea? Let’s investigate<br />
how this translates into practice, using a [...]</p>
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		<title>Comment on The Business Case for Conversion Rate Optimization (CRO) by The Three Most Overlooked Elements of Digital Marketing &#124; CRO Blog</title>
		<link>http://www.hiconversion.com/cro-business-tactics/the-business-case-for-conversion-rate-optimization-cro/#comment-4</link>
		<dc:creator>The Three Most Overlooked Elements of Digital Marketing &#124; CRO Blog</dc:creator>
		<pubDate>Mon, 12 Oct 2009 20:33:57 +0000</pubDate>
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		<description>[...] more were all reasons NOT to embark upon CRO – and it offers the opportunity to get an exponential ROI, not just a linear uplift. When&#8217;s the last time a project had a believable hockey-stick [...] </description>
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