Unique Capabilities

Our core competency is technology innovation.

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Artificial Intelligence

Self-learning algorithms that experiment with new experiences to detect and adapt to visitor preferences in real time.

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Whole Experience

Ability to optimize across multiple treatments and optimization campaigns to deliver directly measurable end-to-end results.

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Integrated Analytics

Out-of-box web and customer experience analytics that enables detection of weak points and learning from optimization results.

Modular – Fully Integrated Solutions

Choose what you need: small apps or total solution. Start free, license individual apps or the entire platform.

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Web Analytics

Detecting ‘kinks’ in the sales funnel.

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Easy Implementation

No custom tagging. The charts will light up as soon the integration connector is activated.

4D Visualization

Designed for business people. It provides multi-metric views of the customer experience or marketing results.

Data Pointers

Click maps and other charts provide guidance for data driven optimization campaign designs.

WEB ANALYTICS   >

Virtualization

Agile approach to UX innovation.

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No IT Dependency

A visual interface enables easy non-programming website changes. Going live is as simple as pressing the play button.

Innovation

The ability to make easy website changes stimulates new thinking and collaboration between UX and business teams.

Insights

This is an experience management solution that comes with CX analytics that measures the impact of your site changes.

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Personalization

Uncovering persuadable segments.

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Ease Of Use

Provisioning of a personalization campaign can be as simple as linking a triggering condition with an associated treatment.

Multi-Channel

Personalization can be applied to demand generation campaigns to create campaign specific site experiences and higher marketing ROI.

Segmentation

Personalization results are uncovering prime segments: persuadables, always customers, never customers, or ‘sleeping dogs.’

PERSONALIZATION   >

Testing

Maximize potential of persuadable segments.

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Test Templates

To increase test creation speed the solution provides pre-configured templates for common test types.

Quality Assurance

The system enables safe and secure QA testing of the test treatments on the live site.

Learning

The fully integrated analytics provides deep knowledge about what works or doesn’t.

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Optimization

Whole customer experience optimization for sustainable lift and accurate attribution.

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Breaking Limits

Our algorithm’s ability to adaptively allocate traffic breaks the number of variables limitations of traditional multivariate solutions.

Common Results

Optimization across multiple campaigns lets marketing, UX, and eCommerce teams operate in parallel while contributing to a common goal.

Accurate Attribution

Unified optimization produces directly measurable overall lift and accurate attribution of the end results to campaigns and treatments.

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CX Analytics

Detecting how visitors react to customer experience optimization treatments.

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Always On

There is no need for custom tagging. Any new treatment is automatically tracked together with all other web visitor attributes.

Unified Data

There are no data silos. Customer experience optimization data is fully integrated into web analytics to provide deep insights.

Multi-dimensional Views

Advanced charts designed to provide visual answers to common business questions. Minimum need for custom reports.

CX ANALYTICS   >

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