Customer Experience Optimization

Whole customer experience optimization for sustainable lift and accurate attribution.

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Cross-Team Collaboration

Enable parallel team efforts and data sharing. Ensure unified end-to-end results through use of site wide optimization solutions.

Accurate Attribution

Enable data driven decision making. Leverage the ability to attribute the end results to individual treatments or campaigns.

Competitive Advantage

Uncover actionable customer behavioral patterns. Use this knowledge to gain sustainable competitive advantage.

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Top 3 pain points

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Disjointed efforts

Your e-Commerce is touched by many different groups. You constantly feel like ‘the right hand doesn’t know what the left hand is doing’.

SOLUTION

4D optimization

Unify all efforts. Optimize whole customer experience to achieve sustainable end results and accurate attributions.

Weak control

Visitor behavior is highly unpredictable. You are unable to intelligently engage visitors in real time to influence different outcomes.

SOLUTION

Behavioral Personalization

Use empirical knowledge and creativity to introduce real time behavioral triggers and associated personalized experiences.

Broken buying journeys

You are continually detecting different ‘kinks’ in the buying process but unable to systematically act to ‘smooth’ the customer journey.

SOLUTION

Path optimization

Experiment through a sequence of linked optimization campaigns that are focused on specific steps in the buying journey.

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Optimization at glance

4D Optimization

This is the most advanced form of customer experience optimization. It unifies all testing and personalization experiences under the umbrella of a central optimization solution that produces sustainable lift and accurate attributions.

UNIFY DISJOINTED EFFORTS

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UNCOVER CUSTOMERS’ CONSIDERATION LOGIC

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Behavioral Personalization

This application is a fusion of workflow and personalization capabilities. Use real time visitor actions to trigger sequences of personalized customer experiences. Such interactions will enable you to uncover how visitors are making their buying decisions.

Journey Optimization

Customers are traversing your e-commerce site in many different ways. Use the integrated work flow in combination with experience optimization capabilities to minimize the friction at every step in the buying process.

ARCHITECT THE OPTIMUM BUYING JOURNEY

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So what makes us different?

ADAPTIVE ALGORITHMS

Unlike ‘dumb’ split testing we enable real-time learning and dynamic allocation of traffic to winners.

HYPER-SEGMENTATION

Not all segments are created equal. Our algorithms are able to automatically detect the persuadable ones.

 CX ANALYTICS

We unify web analytics and experience data sets to deliver deep insights and accurate attribution.

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