Virtual Enabling Method (US Patent # 7,779,161)
Virtual Enabling is HiConversion’s proprietary method of providing conversion rate optimization without requiring programming changes to e-commerce source code. The foundation of this method is the ability to map, or virtualize, user-defined selections in the web browser to corresponding areas in either the client code, proxy server or the server code associated with a given web page rendered in the browser. By using this mapping information, the optimization system is then capable of providing variable content delivery, visitor tracking, and other optimization functions.
Features
The Virtual EnablerTM encompasses a broad spectrum of available optimization options:
Rich Content: Experimentation with any type of static or dynamic content is enabled, including audio and video files as well as AJAX and Flash-based applications. Additionally, all markup languages (e.g. HTML, WML), style sheets (CSS), or scripting languages (e.g. JavaScript) are handled without issue.
Multi-Element Content: Simultaneous changes of multiple content elements can be made at the same time.
Multi-Layout: Virtual Enabling features the ability to dramatically change the layout of a page by moving elements around or adding new content.
Virtual Tracking: Virtual Enabling facilitates the ability to track visitor behavior on the optimization page or other pages, including cross- domain pages.
Benefits
The Virtual Enabling method dramatically simplifies the conversion rate optimization process, making it possible for any e-commerce merchant to ‘squeeze’ more revenues from their existing web traffic:
IT-Free Use: Virtual Enabling translates into no dependency on the availability of IT resources.
Platform Agnostic: Our patented solution enables the optimization of any e-commerce platform, regardless of the technology upon which it was built.
Speed & Simplicity: Virtual Enabling shortens the optimization project time line by minimizing project management steps and complexity.
Content Control: The Virtual EnablerTM removes the need for physical implementation of the optimization results; as such, the client can force virtual delivery of any content combination.
