Customer Powered Method

A fusion of artificial intelligence, whole experience optimization, and customer experience analytics.

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CHALLENGE:

Always Changing Online World

eCommerce behaves like the stock market. Demand, sentiment, or preferences are always changing.

Conventional Wisdom: ‘Test Baby Test’

Optimize by splitting traffic between treatment options. Stop when statistically significant results are obtained.

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Hidden Fact

You will most likely introduce more losing than winning treatments and lose money while you experiment.

No Alternative

You must act. Customer experience optimization is a trade off between short term risks and a long term upside.

Fatal Flaw

Unfortunately, most winning results will quickly fade away leaving you without any long term benefit.

HiConversion: Adapt in Real Time

Use of artificial intelligence to power self-learning algorithms that uncover and allocate traffic to the winning treatments.

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Full Automation

This is a machine learning system. The algorithms are detecting and playing winning treatments on their own.

Minimum Risk

By changing the traffic allocation between good and bad treatments the algorithms are producing a lift even as you experiment.

Sustainable Results

Algorithms are going beyond statistical significance and uncovering results that are stable over the long haul.

CHALLENGE:

Experience Fragmentation

Multiple treatments, campaigns, or customer experience optimization applications interact and interfere with each other. 

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Conventional Wisdom: ‘The More The Merrier’

Brands are doing many things at the same time not realizing that there is a downside.

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Interference

A positive campaign can suddenly become a loser as a result of interaction with another campaign that just started.

Non-Accurate Results

By not measuring cross campaign interactions you will most likely obtain a false positive or a false negative result.

Limited Insights

Campaign by campaign data analysis is preventing you from seeing the big customer experience picture.

HiConversion: Whole Experience Optimization

Leveraging the interactions to create effective site wide experiences and directly measurable end-to-end results.

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Synergy

All treatments, campaigns, and applications play as one. This enables leveraging of positive interactions.

Accuracy

Ability to establish a clean reference signal enables direct measurement of the end-to-end results.

Attribution

Ability to directly measure customer reactions to new treatments enables accurate attribution and deep learning.

CHALLENGE:

Data Fragmentation

Customer experience optimization is producing rich data sets that are disjointed from the rest of the web analytics data.

Conventional Wisdom: Integrate Into Web Analytics

The integration must be done for every campaign and for every optimization attribute. This is too much work and that’s why it’s rarely done.

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Advance Planning

The integration must be done before the start of a live campaign. Non-integrated data are lost forever.

Ongoing Effort

Each campaign requires its own integration. That’s why this is not a standard optimization practice.

Noisy Data

If each campaign runs on its own then the integration just exports the data interference into the web analytics.

HiConversion: Fully Integrated Analytics

HiConversion is built on the foundation of a rich data platform that unifies web analytics and experience data sets.

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Always On Collection

By default the system tracks all visitor attributes and engagements at all times. No need for additional tagging.

Seamless Views

There is no division between web analytics and optimization data. This enables open ended results analysis.

Better Results

Increase the ROI by implementing only results that are maximizing performance of persuadable visitors.

Comparison

TESTING AND PERSONALIZATION

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CUSTOMER POWERED eCOMMERCE

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