Personalization

Uncover persuadable visitor segments.

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Time-to-Value

Targeting different audiences with relevant webpage experiences is ‘low-hanging fruit’ for customer experience optimization. It’s simple. It takes only few minutes to create a basic ‘if-this-do-that’ campaign.

Customer Preferences

Nobody knows in advance which personalization option will yield positive results. Just experiment and  you will uncover the true preferences. Adaptive algorithms remove the risk and accelerate learning.

Auto-Segmentation

It’s about persuadable audiences – i.e. people who positively react to your personalized offerings. Discovering such segment in the sea of visitor attributes is a big challenge. Our hyper segmentation automates that task.

Top 3 pain points

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Marketing disconnect

All marketing campaigns are channeled to the same generic site. Your conversion rates are too low.

SOLUTION

Relevancy

Use our targeting capabilities to deliver dynamic content that is relevant to different marketing campaigns.

Poor engagement

Your visitors are either not finding what they need or they are hesitant to take desired actions.

SOLUTION

Merchandizing

Use merchandizing features to experiment and find experiences that get attention, create urgency, and engagement.

Sparse customer data

Your web analytics capabilities are very incomplete. You are unable to make data driven decisions.

SOLUTION

Hyper segmentation

Why kill yourself with futile web analytics. Let our algorithms find persuadable segments for you.

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Personalization at glance

Rules-Based Targeting

Take total control of your situation. Establish your own targeting rules and then apply desired experiences. Make your marketing campaigns more relevant and effective.

CONTROL RULES AND EXPERIENCES

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YOUR RULES – ALGORITHMIC EXPERIENCES

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Adaptive Personalization

Take a deeper dive to uncover unique customer preferences. Let our algorithms help you match the right experience with the correct targeted audience. Make your merchandising more effective.

Hyper Personalization

Automate and accelerate the personalization process. Let our algorithms help you uncover persuadable segments that respond positively to your new experiences. Gain actionable customer knowledge.

ALGORITHMIC RULES AND EXPERIENCES

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So what makes us different?

ADAPTIVE ALGORITHMS

Unlike ‘dumb’ split testing we enable real-time learning and dynamic allocation of traffic to winners.

HYPER-SEGMENTATION

Not all segments are created equal. Our algorithms are able to automatically detect the persuadable ones.

 CX ANALYTICS

We unify web analytics and experience data sets to deliver deep insights and accurate attribution.

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