Much of the focus in eBusiness has been on tools that are designed to increase the number of website visitors. Many companies have now realized that while increasing the number of visitors is important, converting these visitors into customers is the real benchmark of success. HiConversion can help get CRO into your eBusiness, rapidly. Adaptive read more…
Most of us are advertising first and optimizing for increased page conversion rates later (or never). With billions of dollars being spent to drive web traffic, why wouldn’t online marketing professionals invest more into conversion rate optimization? A brief problem statement, from an objective perspective. A recent survey done by the Backbone IT Group concludes read more…
An objective analysis of the types of MVT used to improve web page performance. Conclusion: adaptive MVT embodies the best aspects of the other two multivariate testing methods: the exactness of results achieved through full factorial testing, and the reduced number of required web visitors produced by the fractional factorial method. Why you should care read more…
The time for mass market adoption of conversion rate optimization solutions seems to have arrived. With eBusiness owners looking for a growth engine to pull their companies out of the recession, it’s time to put CRO at the heart of the enterprise. (editor’s note: product plug at the end of the analysis) For many years read more…
Conversion Rate is becoming a hot topic and CRO is coming into its own. It’s not all about traffic anymore, and that evolution is a good thing. So, what are your real options? This article lays out the potential ways to get conversion rate at the heart of your eCommerce Operations. Product plug: of course, read more…
The landing page is gaining prominence in Marketing Planning after being the poor country cousin for the first decade of eCommerce. Learn how you can simultaneously run a new marketing campaign and landing page optimization — kind of like walking and chewing gum at the same time — to drive ROI into the stratosphere. (Note read more…
According to FireClick 97% or more of your hard earned web traffic is wasted. Such poor online marketing performance is not acceptable or sustainable – but you knew that, didn’t you? Armed with good base knowledge, you’re now ready to learn all about MVT, statistical significance, factorial methods, and a bunch of other terms that read more…
According to FireClick, 97% or more of your hard earned web traffic is wasted. Get more from that traffic. Learn how to harness the power of conversion rate optimization (with a plug for Hiconversion’s way of doing it near the end). Why CRO? Converting visitors into customers is the most important but often most neglected read more…
It is quite refreshing to hear leading online marketers talking about SEO’s contribution to the business bottom line. The most interesting part of that conversation is that they are completely ignoring ‘the elephant in the room.’ It’s called website conversion rate. Seth Godin, in his post “How to Make Money with SEO”, narrows SEO’s contribution read more…
An effective web marketing campaign involves a delicate balancing act. The airways are clogged with “new” methods and “tricks” to the point of saturation and confusion. In this state of “information overload,” it is all too easy to lose sight of the things that really matter in Marketing. The historic shift from traditional to digitally-based read more…
