Testing

Experiment to maximize the potential of persuadable segments.

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Innovation

Making complete site redesigns is super expensive and risky. Instead, you should always be experimenting to continually innovate UX and functionality.

Agility

Our visual point-and-click interfaces enable quick campaign setup while adaptive algorithms are automating and accelerating time-to-result.

ROI

It’s not about statistical significance or the number of individual tests. Instead, it’s about unified end-to-end efforts and focus on stable results.

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Top 3 pain points

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Low conversion rate

e-Commerce companies are challenged by low conversion rates. You can’t compete by just spending more money to buy more traffic.

SOLUTION

MVT testing

Experiment with many different ideas at the same time to generate a conversion lift as soon as possible.

Poor UX

A usability study or general feedback is critical of many aspects of your site’s UX or functionality. You need to act and tackle this problem.

SOLUTION

Open collaboration

Create a competition of ideas between different teams. Nobody is right or wrong until proven otherwise.

High cart abandonment

Commonly, 60% or 70% of visitors who selected a product to purchase are abandoning the online cart. This is not sustainable.

SOLUTION

Checkout optimization

Experiment with every aspect of your checkout. Small changes can have a huge impact on your bottom line.

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Applications at glance

A-B Split Testing

This is the simplest form of website testing. Just use visual campaign setup interfaces to quickly create one or more site changes, in our terminology one or more new experiences. Split the traffic and compare the results.

CONTROL TRAFFIC ALLOCATION

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EXPAND THE SCOPE – PLAY WITH PERMUTATIONS OF CHANGES

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Multivariate Testing

Site changes can have many permutations in how they play together. Multivariate methodology automates the process of making such permutations while enabling you to test all possible options, which is so called full factorial MVT, or a sub-set, which is so called fractional factorial MVT.

Adaptive Testing

Your e-commerce site behaves like the stock market. Demand and customer sentiment is always changing. Your goal is to minimize the risk of testing and to achieve sustainable results. That can only be achieved through use of smart technology that can detect and adapt to visitor preferences in real time.

REMOVE THE RISK – INCREASE THE SPEED OF TESTING

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MAXIMIZE LIFT – UNCOVER DEEP INSIGHTS

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Hyper Testing

From good to great. Different segments react differently to your testing ideas. Let our algorithms automatically uncover persuadable audiences to maximize your results and learning.

So what makes us different?

ADAPTIVE ALGORITHMS

Unlike ‘dumb’ split testing we enable real-time learning and dynamic allocation of traffic to winners.

HYPER-SEGMENTATION

Not all segments are created equal. Our algorithms are able to automatically detect the persuadable ones.

 CX ANALYTICS

We unify web analytics and experience data sets to deliver deep insights and accurate attribution.

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