The eCommerce playbook is broken. To survive and prosper online brands must adopt a new approach to online business.
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Most of brand’s money is spent on demand generation and very little on customer experience optimization.
48% of sites don’t perform well.*
Only 24% of sites have efficient task flows.*
Just 32% of sites have content in relevant locations.*
*Base: Sites reviewed for Forrester’s Website User Experience Reviews since 2012
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