Real Science. Real Results. Delivered in Real-Time. The business case for HiConversion is strong and relies upon the true merits of quantifiable performance enhancement rather than marketing hype and semantic misdirection.
HiConversion consistently delivers:
- High Return On Investment
- Rapid Time-to-Value
- No Optimization Risk
- Lowest Total Cost of Ownership
It’s All About Marketing Budget Allocation
Conversion rate optimization is often the neglected activity in the e-commerce marketing playbook. Companies are still obsessed with getting more traffic to their website, rather than concerning themselves with what happens with that traffic after it reaches the desired destination.
Ironically, and as noted in the infographic below, spending your marketing dollar on conversion rate optimization provides 10x higher return on investment (ROI) than just spending money on traffic generation.
No Risk
Those who understand the value of CRO are often concerned about the fact that the use of traditional CRO solutions will oftentimes create a temporary dip in the baseline conversion rate during the optimization process. Such a dip, and its resultant revenue losses, creates an anxiety regarding the risk of optimization and causes one to question the future value of such activities.
HiConversion’s patent pending adaptive optimization technology removes the risk of testing. Our automated, self-learning solution has the ability to determine, in real-time, what works and what doesn’t. As such, e-OptimizerTM will start lifting conversion rates even as the system is experimenting with many sub optimal versions of the page.
As result, our clients are making money almost from the moment when they activate e-OptimizerTM. The infographic below shows a real client example. It took few days for the algorithm to accumulate enough data to train itself before starting to generate additional revenues that client would not have enjoyed had our system not been in use.
The Lowest Total Cost of Ownership
There is no need to make a major capital investment in HiConversion’s e-OptimizerTM solution. In essence, the tool pays for itself. In comparison to our competitors, the speed and uniqueness of our technology results in the lowest total cost of ownership.
Our solution is competitively priced, but what really distinguishes us is our ability to eliminate revenue losses during the optimization process. Think back to your time studying at the undergraduate or graduate level. In some cases, we spent more than $200,000 and four years to acquire the knowledge needed to start making money as a professional. Now, imagine if you were suddenly able to acquire that same amount of knowledge in just a few days and at a fraction of the cost! You would begin enjoying the return on your investment almost immediately. Staying with that metaphor, HiConversion is the new school and our competitors are “old school”. Which approach would you prefer?
