The patent-pending Adaptive Multivariate Optimization (AMVO) Engine that powers e-OptimizerTM breaks all existing conversion rate optimization speed barriers. Our unparalleled speed or time-to-value means that you can explore more optimization ideas and even experiment with low traffic pages and still grow new, sustainable revenues within days instead of months. In essence, we deliver Real-Time ROI.
Comparing Conversion Rate Optimization Rate Methods
Testing is not optimization, but is instead the art of improving the conversion rates of an e-commerce site based upon user experience design best practices. This is a manual or semi-manual trial-and-error process that takes time, delivers unpredictable results, and carries with it significant risk. Testing requires significant expert knowledge and its results are limited to short periods of time after which results are oftentimes unsustainable due to the ever-changing e-commerce environment.
Targeting is not optimization, but is instead the art of delivering specific offers or promotions based upon the behavioral patterns of visitors to an e-commerce site. Unfortunately, visitor behavior is often inconsistent, erratic and subject to influences such as seasonality, the role of the individual visitor relative to the planned purchase as well as the accuracy issues associated with predicting future behavior based upon a statistically irrelevant number of previous visits.
True optimization is based on the science of mathematical modeling, statistically relevant numbers and automated decision making to continually squeeze maximum performance from your e-commerce site. Smart optimization solutions quickly deliver predictable, sustainable improvements while eliminating risks.
