When used in context of conversion rate optimization, the term “risk” refers to the potential for revenue losses that can be suffered when optimizing web pages in an effort to turn browsers into buyers.
These revenue losses come about as a result of using optimization solutions that are slow to respond to visitor behavior due to latency in the system or because human intervention is required to analyze results. In many cases, both are true. In layman’s terms, “slow” translates into conversion rate dips and revenue losses during the optimization process.
HiConversion’s e-OptimizerTM, on the other hand, leverages its speed and ability to disproportionally allocate web traffic to high performing versions of the web page in order to eliminate the risk of optimization. As such, HiConversion gives you the freedom to run optimization at all times, as it was meant to be, and to explore a variety of options that you normally would not try.
Know Your Optimization Risks
The biggest risk of all is not to use any conversion rate optimization solution.
Having said that, and assuming that you are in the process of selecting a conversion rate optimization solution, you should be aware of the fact that you will lose money during traditional A-B and multivariate testing (MVT) experiments. As noted earlier, this outcome comes as a result of the fact that testing more losers than winners with these methods is a certainty.
Why take the risk? HiConversion’s adaptive multivariate optimization (AMVO) technology eliminates that risk by adapting to web traffic and lifting your conversion rates even as you are experimenting with many sub-optimal versions of web page.
