Customer Powered as a Profession

Customer experience optimization is transforming the work place.

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Merchant Or UX Manager

CHALLENGE:

The eCommerce Playbook Is Broken

Internet empowered customers demand more effective and enjoyable buying experiences.

Leadership And Innovation

The Customer Powered approach empowers you to make data driven decisions.

TEAM EMPOWERMENT

The ability to optimize customer experience without IT dependencies motivates UX innovation.
VIRTUALIZATION  >

NO RISK – SUSTAINABLE LIFT

Adaptive algorithms minimize the risk while producing sustainable lift in an always changing online world.
METHOD  >

STRATEGIC INFLUENCE

Optimization is uncovering strategic customer knowledge. As a custodian you will gain organization-wide influence.
ANALYTICS  >

Marketing Executive

CHALLENGE:

Diminishing Returns

Growing revenue primarily through increases in marketing spend is unsustainable.

Data As An ‘Unfair’ Competitive Advantage

The art of marketing supplemented by the science of market knowledge.

CROSS-TEAM COLLABORATION

No more finger pointing. Accurate attribution of results between marketing activities and onsite experiences.

BUDGET ALLOCATION

Moneyball play. Site performance data drives allocation of resources to the most productive sources of traffic.

PERSUADABLE SEGMENTS

Focus on audiences that respond the best to customer experience optimization not on those that convert the best.

Analyst

CHALLENGE:

Data Fragmentation

Customer experience and web analytics data are disjointed.

Expanding Data Horizons

Unification of web analytics and experience optimization data sets creates exponentially more customer knowledge.

OUT-OF-BOX SOLUTION

No custom tagging. Charts light up as soon as one-time HiConversion implementation is active.

PRODUCTIVITY

No spreadsheet ‘jockeying’. Charts are designed to answer common business questions in a visual way.

POWER ANALYSIS

Standard charts are just a starting point of an open ended advanced mode data analysis.

IT or Chief Information Officer

CHALLENGE:

Fragmentation And Sustainability

Disintegrated customer experience optimization apps and data silos.

Unification Of Apps, Data, And Processes

An optimization platform with many customer experience optimization apps and unified web and CX analytics.

SIMPLE IMPLEMENTATION

Just activate an eCommerce integration connector or place a small snippet of a code in the web pages.

NO IT OVERHEAD

Visual tools are empowering UX, business, or marketing teams to optimize customer experience without IT dependency.

APPLICATION ROI ANALYSIS

Treating 3rd party applications as a variable of the optimization solution to directly attribute its ROI.

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