Market changes and new technologies are making many of the well established testing practices obsolete if not outright wrong. Here is our attempt to outline the big ones and to help you avoid them.
Why should you care about ... Read More»>
A conventional wisdom is to run A/B or Multivariate tests during pre-season. Then, during the holidays do nothing. Just sit and enjoy the benefits of your prior hard work. The few brave souls that extended tests into the holiday ... Read More»>
Which Test Won deserves credit for evangelizing the value and best practices of A/B and Multivariate testing. Unfortunately, this never ending parade of winning results fabricates the impression that testing is all about giant golden ... Read More»>