Adaptive Optimization of eCommerce
Buying Experiences

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Drive new revenue by adapting to visitor preferences in real-time.

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Quest for higher conversion rate and better buying experience …

customer-experience optimization

Optimization of customer experience with analytics, testing and personalization point solutions.

Staging effective buying experiences is a real-time problem

uncertain results-4

The need for certainty of results

The online brands are obsessed with statistical significance and certainty of results. In time-varying eCommerce there is no certainty. What happened in the past is not guaranty of what will happen in the future.

Introducing the world’s first and only adaptive eCommerce optimization solution

The key for success in the new Experience Economy is the ability to stage the right buying experiences in the real time.

LEGACY
TESTING AND PERSONALIZATION

OLD ECONOMY

eCommerce is static and compartmentalized.
Obsession with sample size and certainty of past results.

LIFT
Sporadic

old-new-1

HICONVERSION
ADAPTIVE OPTIMIZATION

EXPERIENCE ECONOMY

eCommerce is fluid and interdependent.
Obsession with adaptiveness to future outcomes in real-time.

GROWTH
Sustainable

Adaptive optimization
Not certainty

Deliver the right eCommerce experiences to the right audiences at the right time

DISCOVER
PROFITABLE DEMAND

INNOVATE
BUYING EXPERIENCES

PERSONALIZE
BUYING OPTIONS

GROW
NEW REVENUE

Adaptive optimization is your new competitive advantage

SUSTAINABLE GROWTH

sustainable-revenue-growth

for high returns from incremental lifts

CUSTOMER KNOWLEDGE

for discovering new profitable audiences

TEAM EMPOWERMENT

for optimization without IT dependency

Strategic solution for brands who desire to sustainably grow in the experience economy.

The HiConversion difference

Integrated analytics, testing, personalization and artificial intelligence deliver accurate results and deep customer knowledge along the dynamic and fragmented path-to-purchase.

ADAPTIVE ALGORITHMS

adaptive algorithm
for sustainable growth

UNIFIED DATA


for customer knowledge

INTEGRATED CLOUD


for site-wide results

How can HiConversion help you?

Those who can interpret data and act on it to deliver measurable results are in the driver’s seat in the new experience economy

MARKETING
EXECUTIVE


An ‘unfair’ market advantage

MERCHANT &
UX MANAGER


Continous CX innovation

DATA
ANALYST


Deep actionable insights

IT
Executive


Unified data and apps

What customers are saying

“We consider the ability to continually engage with customers and learn from their reactions to be our strategic competitive advantage.”

Grant McAuslan
Director, e-Commerce
Timex Group USA, Inc.

“Learning which new optimization treatment is working while getting real-time lift in conversion rate is quite exciting.”

Kimberly Correia-Hunt
VP of e-Commerce
The Rockport Co.

Over the years, HiConversion has become our essential tool for customer experience innovation and revenue growth.”

Daniel Picker
Minister of Information
The Republic of Tea

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(100% free to get started. No credit card required)
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