We have a problem. It’s 2017 and people are still using year-over-year (or week-over-week) as an accurate performance measurement after a site change.
What you should be doing is using real-time optimization techniques to validate if ... Read More»>
Ahh, Thanksgiving. – a wonderful time to come together and remember what we are all thankful for.
Family often comes to mind first. I know that personally, my family is phenomenal. I am lucky to have ... Read More»>
It is better to have tested and lost than never to have tested at all.
Let’s face it: when the most intuitive e-commerce optimization tests fail, it can be a knife in the heart. “What do ... Read More»>