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Today’s eCommerce challenge:
Deliver higher conversion rates and better buying experiences.
Conventional wisdom says:
Use separate testing and personalization tools.
eCommerce is a very dynamic business …
The fatal flaw:
Statistical confidence and predictive models are creating a false sense of certainty of future results. In time-varying eCommerce, there is no certainty. What happened in the past is no guarantee of what will happen in the future.
The need for a new type of solution
TESTING AND PERSONALIZATION
World is static – relying on sample size of past results as a certain predictor of future results.
World is dynamic – staging the right buying experiences for the right audiences at the right time.
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