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Quest for higher conversion rate and better buying experience …
Optimization of customer experience with analytics, testing and personalization point solutions.
Staging effective buying experiences is a real-time problem
The need for certainty of results
The online brands are obsessed with statistical significance and certainty of results. In time-varying eCommerce there is no certainty. What happened in the past is not guaranty of what will happen in the future.
Introducing the world’s first and only adaptive eCommerce optimization solution
The key for success in the new Experience Economy is the ability to stage the right buying experiences in the real time.
LEGACY TESTING AND PERSONALIZATION
eCommerce is static and compartmentalized. Obsession with sample size and certainty of past results.
HICONVERSION ADAPTIVE OPTIMIZATION
eCommerce is fluid and interdependent. Obsession with adaptiveness to future outcomes in real-time.
Have you ever looked at a website with the intention to optimize but felt overwhelmed at all of the testing possibilities? We’ve all been there. Between all of the different page classes, the hundreds of ... Read More»>
We have a problem. It’s 2017 and people are still using year-over-year (or week-over-week) as an accurate performance measurement after a site change. What you should be doing is using real-time optimization techniques to validate if ... Read More»>
'Tis better to have tested and lost than never to have tested at all.
Let’s face it: when the most intuitive e-commerce optimization tests fail, it can be a knife in the heart. “What do you MEAN ... Read More»>