Adaptive Optimization of eCommerce
Buying Experiences

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Drive new revenue by adapting to visitor preferences in real-time.

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Today’s eCommerce challenge:

Deliver higher conversion rates and better buying experiences.

customer-experience optimization

Conventional wisdom says:

Use separate testing and personalization tools.

eCommerce is a very dynamic business …

uncertain results-4

The fatal flaw:

Statistical confidence and predictive models are creating a false sense of certainty of future results. In time-varying eCommerce, there is no certainty. What happened in the past is no guarantee of what will happen in the future.

The need for a new type of solution

OLD ECONOMY

TESTING AND PERSONALIZATION

CERTAINTY

World is static – relying on sample size of past results as a certain predictor of future results.

LIFT
Sporadic

old-new-1

EXPERIENCE ECONOMY

EXPERIENCE OPTIMIZATION

ADAPTIVENESS

World is dynamic – staging the right buying experiences for the right audiences at the right time.

GROWTH
Sustainable

Adaptive.
Not certain.

Introducing the first and the only Adaptive Experience Optimization solution

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Adaptive optimization is your new competitive advantage

SUSTAINABLE GROWTH

sustainable-revenue-growth

Achieve high returns from
incremental lifts

CUSTOMER KNOWLEDGE

Discover new
profitable audiences

TEAM EMPOWERMENT

Optimize customer experiences
without IT dependency

The strategic solution for brands seeking sustainable growth in the new experience economy.

The HiConversion difference

Integrated analytics, testing, personalization, and artificial intelligence deliver accurate results and deep customer knowledge along the dynamic and fragmented path-to-purchase.

ADAPTIVE ALGORITHMS

adaptive algorithm
for sustainable growth

UNIFIED DATA


for customer knowledge

INTEGRATED CLOUD


for site-wide results

How can HiConversion help you?

Those who can interpret data and act on it to deliver measurable results are in the driver’s seat in the new experience economy.

MARKETING
EXECUTIVE


An ‘unfair’ market advantage

MERCHANT &
UX MANAGER


Continous CX innovation

DATA
ANALYST


Deep actionable insights

IT
Executive


Unified data and apps

What customers are saying

“We consider the ability to continually engage with customers and learn from their reactions to be our strategic competitive advantage.”

Grant McAuslan
Director, e-Commerce
Timex Group USA, Inc.

“Learning which new optimization treatment is working while getting real-time lift in conversion rate is quite exciting.”

Kimberly Correia-Hunt
VP of e-Commerce
The Rockport Co.

Over the years, HiConversion has become our essential tool for customer experience innovation and revenue growth.”

Daniel Picker
Minister of Information
The Republic of Tea

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(100% free to get started. No credit card required)
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