Our Vision & Mission

The Digital Transformation

It is a paradox, but the digital transformation of businesses is shifting power to customers by empowering them with the information and the the ability to switch to a competitor in a click of the mouse.

Our Vision

This has inspired our vision for Customer Experience Optimization, the use of smart technology that allows businesses to regain power through the ability to detect and adapt to customer preferences in real time.

Our Mission

Our mission is to help digital brands become customer powered. We are passionate about innovations in customer experience analytics, testing, personalization, and adaptive-algorithm driven optimization.

HiConversion Advantage

It’s about unique approaches to customer
experience optimization.


Continous Optimization
Point in Time Testing


Whole Customer Experience Optimization
Fragmented Testing and Personalization


Adaptive Optimization
‘Dumb’ Statistics

Click here to learn more about uniqueness of our SaaS offering.

Executive Leadership

HiConversion’s principals are serial technology entrepreneurs whose prior startups were acquired by F50 companies like Microsoft and Ricoh. The ability to innovate and solve onerous real-life problems with real technology gives the company a unique vantage point from which to help global brands transform their digital business.

David Henrickson, CTO

Serial entrepreneur, several startups in France and Germany, founder and CTO of Apptimum.

BS in EE
Stanford University

Zee Aganovic, CEO

Serial entrepreneur, the founding member of the ASP Consortium, CEO of A-Tech, Cylex, Apptimum.

Ph.D. in Optimization
Rutgers University

Our People & Culture

Our company is our people. We hire for CXO aptitude over experience, and we pride ourselves on attracting, growing, and retaining people who have passion for what they are doing.


We believe in shared ownership and radical transparency. Every employee participates in the stock option plan and we even share our financials with employees at the end of every month.

HiConversion_Our_Culture (2)

Patented Technology

HiConversion Patents
HiConversion’s customer experience optimization platform is backed by a diverse patent portfolio that includes 3 awarded patents and 3 patent applications spanning a number of core technologies and use cases.

The awarded patents are for real-time optimization of websites and two patents for ‘no IT needed’ ability to perform testing, personalization, and data collection through use of visual interfaces.