An instant conversion lift is great. Understanding how your customers react and seeing continued improvements, priceless.
There are no losers
Stop obsessing with which test treatment won. More data leads to better results. Here is an example of a chart that represents what is commonly considered a mediocre test result. There is not much to brag about unless …
There is always a winner
By using our (CX) Analytics you will be able to go beyond obvious and uncover winning results for different audiences. For example, the same test treatment presented to visitors who are arriving at product detail pages (PDP) are getting almost +15% lift.
Think Big – Start Small
Adaptive A/B Testing is a door opener for the exciting world of customer experience optimization.