SOLUTIONS

Adaptive Testing

AI ALGORITHMS
FAST AND SUSTAINABLE REVENUE LIFT AND DEEP CUSTOMER INSIGHTS

Website Testing

Freedom to experiment and maximize the potential of persuadable segments.

Adaptive Multivariate Testing

Start by casting a wide net. HiConversion is breaking traffic limitations making it possible to run a sizable multivariate tests on sites with a limited amount of traffic.

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Easy
setup

for ease of use

We make our multivariate experience setup as easy as an A/B test setup. You can even link multiple A/Bs into a single multivariate test.

AI
algorithms

for riskless and speedy testing

Algorithms are adapting to visitor preferences in real time. This breaks the speed barrier and minimizes risk of testing.

Embedded
CX analytics

for deeper customer insights

Peel through the layers of customer experience data to uncover unique patterns and high-value audiences.

A/B Testing

Use A/B testing for critical decision making. Post-validate a multivariate experiment results or test a new hypothesis.

Visual editing
tools

for no IT dependency

Empowering business users to engage web visitors with minimum effort or technical complexity. This fosters innovation and sustainable revenue growth.

Configuration
flexibility

for powerful test scenarios

A/B testing is a trivial concept that requires a lot of precision when it comes to creation of effective eCommerce treatments or defining criteria under which they will play.

Statistical
analysis

for decision making

Interpreting test results can be challenging. That’s why we supplement the rich experience analytics with confidence level, sample size, or confidence intervals, and other statistics.

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Top 3 Testing Challenges

Click on our interactive checkboxes below to learn how our adaptive testing can assist you with common testing challenges.

Risky Site Redesigns

Extensive site redesign projects can suck up a lot of time and resources. What’s worse is that there is no guarantee that the effort will even pay off.

SOLUTION

Adaptive Testing

Let your UX, brand, and marketing teams leverage our adaptive algorithms to experiment freely and with minimum risk. This incremental approach will produce continuous improvements.

Conversion Challenges

Your visitors are getting stuck at certain steps of the buying journey. After running multiple A/B tests, you are still unable to find a ‘silver bullet’ and solve the problem.

SOLUTION

Multivariate Experimentation

Often, there is no one ‘silver bullet,’ or at least not one that can be predicted. Instead, use HiConversion’s multivariate capabilities to test incredible amounts of combinations of small changes that compound to become a large improvement.

Interference and Accuracy

You desire to run many tests and personalization campaigns simultaneously. However, you are concerned about interference between treatments and accuracy of your results.

SOLUTION

Multiple Campaign Optimization

HiConversion has the ability to establish a site wide control group of visitors. This enables multi-campaign optimization and accurate measurements and attributions.

Easy To Use

Get your testing initiative into a high gear without IT dependency.

TEMPLATES 

Turbo charge your testing efforts

Create new tests with minimum effort. Leverage pre-configured templates as a starting point or as an initial training tool.

Each template is supplemented with a help file to explain why, how, and what you have to do.

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COMPOSER 

Just follow our setup wizard

The test creation process is managed by a Composer module – a setup wizard that monitors and guides your actions.

You do not have to be a testing ‘ninja’ to provision even the most complex testing campaigns.

VISUAL TOOLS 

No programming needed

Just point and click on an element or area of your web page. Making changes is as simple as using a text editor.

This empowers business, UX, and marketing teams to freely innovate and manage the customer experience.

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Powerful Configurations

Flexibility to support any real-life test case. Control every aspect of a test at a micro level.

MULTI-PAGE FUNNELS 

Test across multiple steps of customer journey

Testing makes sense only if it is ensuring a coherent, end-to-end result. Partial, single step results are often very misleading.

Full funnel testing also ensures a cross page consistency of the customer experience.

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MULTI-SEGMENT OR BEHAVIORAL FILTERS 

Control who participates in the tests

Make your tests audience specific through use of a broad range of segment and behavior filters.

Here you can also segment visitors by participation in other live tests to eliminate conflicts or inconsistencies.

MULTI-ALGORITHM, GOALS, METRICS … 

Amplify results and minimize risk

If you are not comfortable with a fully automated adaptive algorithm you can always chose a more conventional split or probabilistic alternative.

Choose a goal or a metric that is appropriate to the type of the test, keeping in mind that the algorithms track all existing goals or metrics at all times.

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Actionable Customer Insights

The embedded customer experience analytics provides a learning feedback and deep customer insights.

TEST RESULTS ROLLUP 

See the big picture

HiConversion is built for running many tests in parallel with the ability to measure results against common site wide baseline – a control group of visitors that are not treated by any of the tests.

This enables direct measurement of the end results as well as an accurate attribution.

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TEST RESULT STATS 

Examine details

On the other end of the spectrum is the ability to put under the microscope an individual treatment (test variable) and to examine a multitude of statistical metrics.

This will either trigger a decision about your test or stimulate a deeper dive into other test insights.

DEEP INSIGHTS 

Uncover the real test winners

It is never about which treatment won. Instead, the focus should be on which treatment was the best for what segment. That way you will uncover value in almost any test.

For example, we’ve seen a test’s overall results showing all negative metrics. However, an analysis of the arrival page segments revealed a +61% RPV lift for visitors who arrived at category pages first. 

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So what makes us different?

ADAPTIVE ALGORITHMS

Unlike ‘dumb’ split testing we enable real-time learning and ‘smart’ dynamic allocation of traffic to winners.

HYPER-CONFIGURATIONS

Real life is complicated. That’s why HiConversion is hyper-flexible to enable configuration of the most complex test cases.

 CX ANALYTICS

We unify web analytics and experience data sets to deliver deep insights and accurate attribution.

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