SOLUTIONS

Adaptive Testing

AI ALGORITHMS
FAST, SUSTAINABLE REVENUE LIFT AND DEEP CUSTOMER INSIGHTS

Adaptive Testing

Freedom to experiment and maximize the potential of persuadable segments.

Adaptive Multivariate Testing

Start by casting a wide net. HiConversion is breaking traffic limitations, making it possible to run sizable multivariate tests on sites with a limited amount of traffic.

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Easy
setup

for ease of use

We make our multivariate experience setup as easy as an A/B test setup. You can even link multiple A/Bs into a single multivariate test.

AI
algorithms

for risk-free and speedy testing

Algorithms adapt to visitor preferences in real-time. This breaks the speed barrier and minimizes testing risks.

Embedded
CX analytics

for deeper customer insights

Quickly cut through the layers of customer experience data to easily uncover unique patterns and high-value audiences.

A/B Testing

Use A/B testing for critical decision making. Post-validate a multivariate experiment result or test a new hypothesis.

Visual editing
tools

for no IT dependency

Empowering business users to engage web visitors with minimum effort or technical complexity. This fosters innovation and sustainable revenue growth.

Configuration
flexibility

for powerful test scenarios

A/B testing is a trivial concept that requires a lot of precision when it comes to creation of effective eCommerce treatments or defining criteria under which they will play.

Statistical
analysis

for decision making

Interpreting test results can be challenging. That’s why we supplement the rich experience analytics with confidence level, sample size, or confidence intervals, and other statistics.

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Top 3 Adaptive Testing Challenges

Click on our interactive checkboxes below to learn how our HiConversion Adaptive Testing can assist you with common testing challenges.

Risky Site Redesigns

Pain
checkbox

Extensive site redesign projects can consume a lot of time and resources. What’s worse is there is no guarantee that the effort will even pay off.

SOLUTION

Adaptive Testing

Let your UX, brand, and marketing teams leverage our adaptive algorithms to experiment freely and with minimum risk. This incremental approach will produce continuous improvements.

Conversion Challenges

Pain
checkbox

Your visitors are getting stuck at certain steps of the buying journey. After running multiple A/B tests, you are still unable to find a ‘silver bullet’ and solve the problem.

SOLUTION

Multivariate Experimentation

Often, there is no one ‘silver bullet,’ or at least not one that can be predicted. Instead, use HiConversion’s multivariate capabilities to test an unlimited number of smaller changes. These small changes, in combination, become large-scale improvements you can trust.

Interference and Accuracy

Pain
checkbox

You desire to run many tests and personalization campaigns simultaneously. However, you are concerned about interference between treatments and the accuracy of your results.

SOLUTION

Multiple Campaign Optimization

HiConversion has the ability to establish a site wide control group of visitors. This enables multi-campaign optimization and accurate measurements and attributions.

Easy To Use

Shift your testing initiative into high gear without IT dependency.

TEMPLATES 

Turbo charge your testing efforts

Create new tests with minimum effort. Leverage pre-configured templates as a starting point or as an initial training tool.

Each template is supplemented with a help file to explain why, how, and what you have to do.

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COMPOSER 

Just follow our setup wizard

The test creation process is managed by a Composer module―a setup wizard that monitors and guides your actions.

You do not have to be a testing ‘ninja’ to provision even the most complex testing campaigns.

VISUAL TOOLS 

No programming needed

Just point and click on an element or area of your web page. Making changes is as simple as using a text editor.

This empowers business, UX, and marketing teams to freely innovate and manage the customer experience.

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Powerful Configurations

Flexibility to support any real-life test case. Control every aspect of a test, down to the micro level.

MULTI-PAGE FUNNELS 

Test across multiple steps of customer journey

Testing makes sense only if it is ensuring a coherent, end-to-end result. Partial, single-step results are often very misleading.

Full funnel testing also ensures a holistic, cross-page consistency of the customer experience.

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MULTI-SEGMENT OR BEHAVIORAL FILTERS 

Control who participates in the tests

Make your tests audience-specific through the use of a broad range of segment and behavior filters.

Here, you can also segment visitors by participation in other live tests to eliminate conflicts or inconsistencies.

MULTI-ALGORITHM, GOALS, METRICS… 

Amplify results and minimize risk

If you are not comfortable with a fully automated adaptive algorithm, you can always chose a more conventional split or probabilistic alternative.

Choose a goal or a metric that is appropriate to the type of the test, keeping in mind that the algorithms track all existing goals or metrics at all times.

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Actionable Customer Insights

The embedded customer experience analytics provides learning feedback and deep customer insights.

TEST RESULTS ROLLUP 

See the big picture

HiConversion is built for running many tests in parallel with the ability to measure results against a common, site-wide baseline―a control group of visitors that are not treated by any of the tests.

This enables direct measurement of the end results as well as accurate attribution.

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TEST RESULT STATS 

Examine details

On the other end of the spectrum, is the ability to put under the microscope an individual treatment (test variable) and to examine a multitude of statistical metrics.

This will either trigger a decision about your test or prompt a deeper dive into other test insights.

DEEP INSIGHTS 

Uncover the real test winners

It is never about which treatment won. Instead, the focus should be on what treatment was the best for what segment. That way, you will uncover value in almost any test.

For example, we’ve seen a test’s overall results showing all negative metrics. However, an analysis of the arrival page segments revealed a +61% RPV lift for visitors who arrived at category pages first. 

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What makes HiConversion different?

ADAPTIVE ALGORITHMS

Unlike ‘dumb’ split testing, we enable real-time learning and ‘smart’ dynamic allocation of traffic to winning treatments.

HYPER-CONFIGURATIONS

Real life is complicated. That’s why HiConversion is hyper-flexible to enable configuration of the most complex test cases.

 CX ANALYTICS

We unify web analytics and experience data sets to deliver deep insights and accurate attribution.

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