We have a problem. It’s 2017 and people are still using year-over-year (or week-over-week) as an accurate performance measurement after a site change.
What you should be doing is using real-time optimization techniques to validate if ... Read More»>
Ahh, Thanksgiving. – a wonderful time to come together and remember what we are all thankful for.
Family often comes to mind first. I know that personally, my family is phenomenal. I am lucky to have ... Read More»>
It is better to have tested and lost than never to have tested at all.
Let’s face it: when the most intuitive e-commerce optimization tests fail, it can be a knife in the heart. “What do ... Read More»>
If Amazon jumped off a bridge, would you do it too?
In the e-commerce world, the answer might just be a resounding "YES!" I mean, why not? Buying on Amazon is a no-brainer. If even your mom ... Read More»>
Market changes and new technologies are making many of the well established testing practices obsolete if not outright wrong. Here is our attempt to outline the big ones and to help you avoid them.
Why should you care about ... Read More»>
A conventional wisdom is to run A/B or Multivariate tests during pre-season. Then, during the holidays do nothing. Just sit and enjoy the benefits of your prior hard work. The few brave souls that extended tests into the holiday ... Read More»>
Which Test Won deserves credit for evangelizing the value and best practices of A/B and Multivariate testing. Unfortunately, this never ending parade of winning results fabricates the impression that testing is all about giant golden ... Read More»>
Success of digital marketing, testing, targeting, or personalization critically depends on effective visitor segmentation. Brands are inundated by the sheer volume of data and not able to see the forest from the trees.
The art of online ... Read More»>