Market changes and new technologies are making many of the well established testing practices obsolete if not outright wrong. Here is our attempt to outline the big ones and to help you avoid them.
Why should you care about ... Read More»>
A conventional wisdom is to run A/B or Multivariate tests during pre-season. Then, during the holidays do nothing. Just sit and enjoy the benefits of your prior hard work. The few brave souls that extended tests into the holiday ... Read More»>
Which Test Won deserves credit for evangelizing the value and best practices of A/B and Multivariate testing. Unfortunately, this never ending parade of winning results fabricates the impression that testing is all about giant golden ... Read More»>
Success of digital marketing, testing, targeting, or personalization critically depends on effective visitor segmentation. Brands are inundated by the sheer volume of data and not able to see the forest from the trees.
The art of online ... Read More»>
All good intentions
It’s been 2 or more years since your last website redesign. Your website is showing warning signs of wear and tear. You yourself feel tired of its look and you feel compelled to begin a site redesign ... Read More»>
Digital transformation is upon us. The Internet has empowered customers and created a tectonic shift of power from the hands of sellers into the hands of buyers.
To survive and prosper digital businesses need to transform ... Read More»>
The yearly ritual of big technology research shops gazing into the near future to identify trends that will have the most impact on corporate America and the tech industry over the next few years is ... Read More»>
We are in the early phases of the ‘age of the customer’ business cycle. As such, it is logical to expect that the leaders in this customer-obsessed competitive strategy should be more successful. However, is there ... Read More»>