VP Marketing & Product

HiConversion competitors Optimizely, Monetate, and Dynamic Yield get acquired

Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More]

Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More] Did you know that about 60% of companies believe A/B testing is highly valuable for conversion rate optimization? Today, most serious eCommerce businesses have figured out how to drive traffic to their sites using marketing and advertising. On…

Photo of old fashioned cash register machine

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future]

Why Checkout Experience is Important to Shopify [Plus Where It’s Going in the Future] Entrepreneurs and small merchants love Shopify because it makes growing an online business easier than ever. Larger brands turn to Shopify Plus to help them adapt to changes in retail and reach more customers. But what role does checkout play for the future of these platforms?  Shopify’s smart…

Top lessons learned building a Shopify app

Launching A Shopify App? Here Are 7 Lessons Our Product Team Learned

Launching A Shopify App? Here Are 7 Lessons Our Product Team Learned HiConversion is best known for enterprise level analytics, testing and personalization products – trusted by brands like Pat McGrath, Tula, Timex, and hundreds of other ecommerce retailers. But, it may surprise people to learn that although we have many customers on Shopify, we’ve never built our own standalone Shopify app –…

Corvette Collection continuously optimizes mobile checkout to boost sales

Mobile Checkout Insights: Corvette Collection Boosts Conversions with Continuous Optimization [Case Study]

Mobile Checkout Insights: Corvette Collection Boosts Conversions with Continuous Optimization [Case Study] Corvette Collection is an authorized retailer of Corvette-branded merchandise. Officially licensed by General Motors, the site is managed by Burston Marketing, a promotional marketing company that specializes in branded programs for several automobile and lifestyle brands. Seeking to boost conversion rates and Revenue per Visitor…

HiConversion joins Shopify Plus Certified App Program

HiConversion Joins Shopify Plus Certified App Program

HiConversion Joins Shopify Plus Certified App Program More than 7,000 brands can now integrate HiConversion’s eCommerce optimization software straight from the Shopify Plus App Directory — helping teams diagnose blind spots in their conversion funnel, drive more sales with optimization programs, and embrace a culture of experimentation. So, we’re humbled to announce HiConversion is now…