Content Marketing Manager
3 Examples of How Machine Learning (AI) Can Improve Your eCommerce Shopping Experience Technology is advancing at lightning speed with machine learning and artificial intelligence taking over. What we thought could be done by mortal beings is now done in an even better way by these technologies. The essence of AI has spread in every…
You’re Holding Your Shopify Store Back If You’re Not Automating These 5 Processes Did you know that the eCommerce industry was worth $3.535 billion at the end of 2019? That’s after year-on-year growth that witnessed revenue rise from $1.336 billion as recently as 2014. There’s no sign of growth slowing in online marketing in the…
Best Ways to Pay | 5 Flexible Payment Options for High Conversion Rate 2020 is the year of flexible payments – more people are buying online than ever and brands need to adjust accordingly to fully capture the influx of new opportunities. Payment methods, much like the rest of checkout UX, were once an afterthought…
Uncertain About Your Data? Get to Know Your Shopping Experience Better. The signs that we have transitioned into a new experience economy are everywhere—from the struggles of brick-and-mortar retailers, to the shift in online media and streaming entertainment, to the meteoric growth of Apple, Amazon, Netflix, and others leading this industrial transformation. In the center of it all is the…
5 Checkout UX Designs Your Customers Will Love This Holiday Season Brands need more effective checkouts so they can serve customers better and retain more of their business – especially during the holidays. With eCommerce rapidly expanding this year and merchants having to react quickly to the tsunami of new digital shoppers, it’s now critical…
Website Code Freeze: Why It’s Bad For Future eCommerce [Holiday 2020] Here come the holidays again–the last chance for merchants to maximize revenue and close the year out strong. But are you really doing all you can to ensure your shoppers get the absolute best experience your site has to offer? If you’re not constantly…
How to Improve Checkout UX | 6 eCommerce Apps You Should Be Using Today Checkout UX is what ultimately determines revenue success. You can have a great site but if your checkout stinks, you’re going to have a tough time completing sales. Not long ago, eCommerce sites could afford to overlook the last step of…
Get Ready for the Weirdest Holiday Shopping Season Ever eCommerce has been a whirlwind in 2020 but a major test for merchants will be how they maximize conversions during the Black Friday/Cyber Monday (BFCM) period – arguably the most important one ever for online shopping. It’s still summertime, yet we’re already seeing pumpkins, turkeys, and…
TULA Skincare’s CRO Strategy for Retaining Customers [Case Study] Innovative skincare brand trusts HiConversion for ongoing conversion rate optimization program, driving revenue growth and customer loyalty as a result. Dr. Roshini Raj, a practicing gastroenterologist and probiotics expert, founded TULA after observing the positive effects probiotics had on her patients’ skin, and equally so, on their confidence. TULA’s focus…
Top 10 Shopify Stores | Who’s Got the Best Checkout UX? 2020 has seen eCommerce brands evolve years in mere months due to the ‘Isolation Economy’ – the result of our world’s effort to contain a global health-crisis. Physical retailers had to adapt, with many rethinking their business models (or even worse, closing) as more…