Website Code Freeze: Why It’s Bad For Future eCommerce [Holiday 2020] Here come the holidays again–the last chance for merchants to maximize revenue and close the year out strong. But are you really doing all you can to ensure your shoppers get the absolute best experience your site has to offer? If you’re not constantly…
How to Improve Checkout UX | 6 eCommerce Apps You Should Be Using Today Checkout UX is what ultimately determines revenue success. You can have a great site but if your checkout stinks, you’re going to have a tough time completing sales. Not long ago, eCommerce sites could afford to overlook the last step of…
Get Ready for the Weirdest Holiday Shopping Season Ever eCommerce has been a whirlwind in 2020 but a major test for merchants will be how they maximize conversions during the Black Friday/Cyber Monday (BFCM) period – arguably the most important one ever for online shopping. It’s still summertime, yet we’re already seeing pumpkins, turkeys, and…
TULA Skincare’s CRO Strategy for Retaining Customers [Case Study] Innovative skincare brand trusts HiConversion for ongoing conversion rate optimization program, driving revenue growth and customer loyalty as a result. Dr. Roshini Raj, a practicing gastroenterologist and probiotics expert, founded TULA after observing the positive effects probiotics had on her patients’ skin, and equally so, on their confidence. TULA’s focus…
Top 10 Shopify Stores | Who’s Got the Best Checkout UX? 2020 has seen eCommerce brands evolve years in mere months due to the ‘Isolation Economy’ – the result of our world’s effort to contain a global health-crisis. Physical retailers had to adapt, with many rethinking their business models (or even worse, closing) as more…
Why an Optimized Mobile Checkout Can Boost Your eCommerce Sales (We’re Sharing the Notes From a Live Magento Webinar) Together with Magento Commerce, RedStage, and retailer Scrubs & Beyond, HiConversion held a webinar for online merchants. Objective: to learn more the state of checkout in eCommerce, how it’s been underutilized, and what you can do…
5 Checkout Metrics You Can’t Ignore in 2020 (Shopify Edition) Your eCommerce checkout experience is the most important part of your customer journey – it’s the critical stage where the customer makes the final decision on whether or not they will complete a purchase. If you’re unsure of how well your checkout is performing, there’s…
Boost RPV by 25%: How Lawnmower Tire Store Did It [Case Study] Lawn Mower Tire Store (LMTS) has supplied its customers with high-quality tires, wheels, inner tubes, and bearings at extremely competitive prices, for more than two decades. By taking a customer-first approach to their business, LMTS has completed more than 50,000 transactions and holds…
US-Mattress Increased Sales With Mobile Checkout Optimization [Case Study] US-Mattress is an online distributor of mattresses and bedding products. Since its humble start in 2001, the company has grown to become the major player in the distribution of mattresses throughout the US. Today, US-Mattress supplies its products through a mix of bricks-and-mortar and direct-to-customer eCommerce retail and is…
Mobile Checkouts: 5 Things We’ve Seen Have the Biggest Impact Mobile customer experiences continue to lag behind desktop [1], costing merchants millions of dollars per year in potential revenue. But how can merchants recapture this massive loss? Which elements of the mobile experience have the biggest impact on conversions? We’ve spent the last few years…