eCommerce Through the Social Impact Lens

eCommerce Through the Social Impact Lens eCommerce is dominating contemporary business activities. The concept is ubiquitously expanding and does not promise to stop anytime soon–if ever. From the most influential global eCommerce companies to new startups found in developing countries, every company’s goal is to avoid death by constantly innovating.  The process of innovating does not only keep…

HiConversion, Hi Social Impact

HiConversion, Hi Social Impact I joined HiConversion’s Product and Marketing Team as an Intern earlier this month. The opportunity arose after meeting the CEO, Zee Aganovic, at an event we both attended a few months ago.   When the team offered me the role, I excitedly thought, for the next three months, I will be supporting the team’s sales and marketing efforts.…

How to create profitable mobile shopping UX

3 Best Ways to Improve Customer Experience

3 Best Ways to Improve Customer Experience According to Gartner, customer experience (CX) is the new marketing battlefront–it has surpassed product and pricing as the key differentiator among competing businesses. This means eCommerce merchants can no longer ignore CX as a critical component to their growth strategy, especially for mobile, which is expected to account…

eCommerce cart abandonment myths

Top Cart Abandonment Myths Debunked

Top Cart Abandonment Myths Debunked Cart abandonment is a big deal in eCommerce. Some merchants invest considerable resources into reducing cart abandonment, while others simply accept it as a part of the game. Let’s take a look at some top cart abandonment myths and separate fact from fiction. But first, what exactly is cart abandonment?…

Optimize mobile eCommerce payment methods to grow new revenue

When It Comes to Optimizing Payments, Style Matters

When It Comes to Optimizing Payments, Style Matters  It’s no secret that consumers love digital payments. Apple Pay, PayPal, Google Pay, and many other payment apps are taking over the online shopping space as the preferred way to check out quickly and securely.   Merchants who have been optimizing payments are seeing increased conversion rates and revenue, but…

Cosmetics and Perfume client improves checkout conversions

Smarter Checkout Choices with Tuccini [Case Study]

Smarter Checkout Choices with Tuccini [Case Study] Tuccini was born in 2004 out of a simple idea: provide genuine, brand name fragrances to the public at discounted prices. The philosophy driving Tuccini was clear–provide the best service possible by leveraging the latest in innovative technology. As the company grew, the breadth of products offered was extended from exclusively designer…