UGG proves value of eCommerce optimization

Brand Image & Multivariate Optimization with UGG Australia [Case Study]

Brand Image & Multivariate Optimization with UGG Australia [Case Study] The Deckers brand began in 1973 when a University of California at Santa Barbara student began crafting and selling sandals at local fairs along the West Coast. Since then, Deckers has grown into a multi-national company with six lifestyle brands: UGG Australia, Teva, Sanuka, Mozo, Ahnu, and Tsubo.  Deckers considers both brand development…

Puma sports brand improved checkout conversions with HiConversion

Checkout Funnel Optimization with Puma [Case Study]

Checkout Funnel Optimization with Puma [Case Study] Puma’s marriage of sport and fashion through their high-quality footwear, apparel, and accessories makes them one of the world’s leaders in sport lifestyle.  The official Puma online store sells the world’s largest selection of Puma shoes, clothing, accessories, and equipment. These products typically fall into one of two…