Illustration of customer lifecycle and product recommendations

The Secret to Doing Product Recommendations Like Amazon [Starter Guide For Shopify Brands]

The Secret to Doing Product Recommendations Like Amazon [Starter Guide For Shopify Brands] Chances are, you’re already running some kind of personalized product recommendations on your Shopify store. ‘You Might Also Like’, ‘Similar Items’, or ‘Bought Together’ are examples of product discovery experiences commonly found on eCommerce sites. These strategies have consistently helped online merchants…

Diagram illustrating how product recommendations increase eCommerce revenue exponetially

How Experts Do Personalized Product Recommendations (And Why You Should Uninstall your Shopify Upsell Apps Right Now)

How Experts Do Personalized Product Recommendations (And Why You Should Uninstall your Shopify Upsell Apps Right Now) Going with the right product recommendation strategy that supports your growth goals can be challenging – especially if you’re not a personalization expert and you think quick revenue wins will actually help you. Our customers and agency partners…

HiConversion competitors Optimizely, Monetate, and Dynamic Yield get acquired

Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More]

Insights Into the Acquisitions of Leading A/B Testing and Personalization Companies [Optimizely, Dynamic Yield, Monetate, and More] Did you know that about 60% of companies believe A/B testing is highly valuable for conversion rate optimization? Today, most serious eCommerce businesses have figured out how to drive traffic to their sites using marketing and advertising. On…

data-uncertainty

Uncertain About Your Data? Get to Know Your Shopping Experience Better.

Uncertain About Your Data? Get to Know Your Shopping Experience Better. The signs that we have transitioned into a new experience economy are everywhere—from the struggles of brick-and-mortar retailers, to the shift in online media and streaming entertainment, to the meteoric growth of Apple, Amazon, Netflix, and others leading this industrial transformation.   In the center of it all is the…