Why This COVID-19 eCommerce Website Data Surprised Our Analysts Last Monday I was on our daily team standup (via Zoom, natch). This is work life now! Ben, our VP of Marketing, asked if we are seeing any changes to our client’s website conversions during this pandemic. While I had started to notice some unusual signals…
3 Best Ways to Improve Customer Experience According to Gartner, customer experience (CX) is the new marketing battlefront–it has surpassed product and pricing as the key differentiator among competing businesses. This means eCommerce merchants can no longer ignore CX as a critical component to their growth strategy, especially for mobile, which is expected to account…
Cart Abandonment Rate Analytics – The Full Guide Digital commerce has had a longstanding elephant in the room that’s finally being addressed–cart abandonment rate analytics. It happens to be the best way to determine the potential (in terms of revenue) a site has lost, and up until now, it hasn’t always been clear how to…
Top Cart Abandonment Myths Debunked Cart abandonment is a big deal in eCommerce. Some merchants invest considerable resources into reducing cart abandonment, while others simply accept it as a part of the game. Let’s take a look at some top cart abandonment myths and separate fact from fiction. But first, what exactly is cart abandonment?…
The Ultimate Guide to Owning Holiday eCommerce [Free eBook] Testing and optimization have become a standard practice for many eCommerce teams. These activities help you create experiences that convert more visitors and grow sales. However, during Peak eCommerce holiday shopping times – we’re talking about Thanksgiving, Black Friday and Cyber Monday all the way through…
Announcing the Risk-Free Way to Grow Mobile Holiday Revenue Testing and optimization have become a standard practice for many eCommerce teams. These activities help you create experiences that convert more visitors and grow sales. However, during peak eCommerce holiday shopping times–we’re talking about Thanksgiving, Black Friday and Cyber Monday all the way through Christmas to…
RPV (Revenue Per Visitor): #1 Ecommerce Metric For Optimizing Shopify Sales UPDATED: MAY 2021 As a Shopify merchant, you’re constantly evaluating what you’re doing to convert more customers (and if it’s actually working). There are plenty of metrics you can use, but most of them only tell you part of the story. Knowing how to…
4 Steps to a Better Customer Experience in 2021 [WIth Examples] Have you ever looked at your website with the intention to optimize but felt overwhelmed at all of the testing possibilities? We’ve all been there. Between all of the different page classes, the hundreds of existing elements, and the ideas generated from everyone at…