Boca Raton, FL – February 16, 2011 (For Immediate Release) – HiConversion, the market leader in real-time conversion rate optimization solutions for e-commerce merchants, is pleased to announce that Ed Iacobucci, Founder and former Chairman of Citrix Systems, has joined its Board of Directors. Iacobucci, an icon of the high-tech sector, joins other industry leaders Traver Kennedy and Gerry Machi on HiConversion’s board.

“Having Ed join our Board of Directors is a tremendous win for HiConversion”, said Zee Aganovic, Founder and CEO of HiConversion. “Given his stature and experience in the industry, Ed’s involvement with HiConversion will not only translate into expert guidance but also serves to validate our strategic direction and place of prominence in the field of conversion rate optimization.”

In his role as Founder and Chairman of Citrix Systems, today considered the only enterprise software company with end-to-end virtualization, networking and software-as-a-service (SaaS) technologies, Iacobucci grew the company from humble beginnings to a multi-billion dollar Wall Street darling.

Prior to founding Citrix in 1989, Iacobucci led the OS/2 software architecture and design team at IBM. Since leaving Citrix in 2000, he has gone on to found DayJet Corp, a commercial provider of on-demand jet travel, and serve on the board of several companies including OpenNetwork Technologies, The SCO Group, Inc. and ACS Media, LLC.

An entrepreneur and innovator with many passions, Iacobucci serves as a member of the School of Engineering Advisory Board of Georgia Institute of Technology. In 1998, he was recognized as the top entrepreneur in the world with the prestigious CNN, USA Today and Ernst & Young “International Entrepreneur of the Year” award.

Mr. Iacobucci holds a BS in Systems Engineering from the Georgia Institute of Technology and resides in Delray Beach, FL with his family.

About HiConversion, Inc.

HiConversion represents the cutting-edge in conversion rate optimization. Founded in 2006 and developed over a period of years by a team of technologists and scientists, our e-OptimizerTM solution is comprised of both patented and patent-pending modules that elevate the promise of incremental revenue generation associated with testing, targeting, and personalization to heights never before experienced by e-commerce merchants. HiConversion delivers results 10x to 100x faster, without revenue risk or technical complexity, and does so while concurrently delivering the lowest total cost of ownership.

The company’s market opportunity is fueled by an historic shift in advertising from traditional to online media. While a great deal of time and money has been dedicated to increasing website traffic, until now converting this increased traffic into useful business activity has been left unmanaged. HiConversion has produced the fastest and easiest to use multivariate optimization solution in the marketplace today. Delivered as a pure SaaS service, e-OptimizerTM sets the standard for e-commerce website optimization that makes it easy for marketing and e-commerce professionals to quickly increase their web page conversion rates without the risk and pain of traditional solutions.

HiConversion Public Relations Contact:

Phone: 561-962-3696