Boca Raton, FL – February 16, 2011 (For Immediate Release) – HiConversion, the market leader in real-time conversion rate optimization solutions for e-commerce merchants, is pleased to announce that Michael Margolies, CEO of investment bank Littlebanc Advisors, LLC, has joined its Board of Directors.

Prior to founding Littlebanc, Mr. Margolies spent over twenty-five years working as an investment professional as well as the CEO and founder of an equity research firm. Mr. Margolies managed discretionary accounts worth hundreds of millions of dollars for both Oppenheimer and Company as well as M.A. Berman & Co., a boutique money management and brokerage firm. In 1995, Mr. Margolies founded Avalon Research Group, Inc., one of Wall Street’s top-rated independent research companies with over 100 hedge fund and mutual fund clients.

“Michael is an important addition to our Board of Directors”, said Zee Aganovic, Founder and CEO of HiConversion. “His unsurpassed knowledge of the investment banking landscape and advisory expertise as associated with micro and small cap growth companies will prove invaluable as HiConversion continues to expand its share of the CRO market.”

About Littlebanc Advisors, LLP

Littlebanc provides highly effective investment banking services, and ultimately a lower present and future cost of capital. Utilizing a fundamental rather than structured approach, Littlebanc matches client companies with partner-minded investors. This fundamental focus fosters a stable and long-term shareholder base and lowers the cost of capital. One of Littlebanc’s most important assets is their deep relationships with many of Wall Street’s most influential professionals.

About HiConversion, Inc.

HiConversion represents the cutting-edge in conversion rate optimization. Founded in 2006 and developed over a period of years by a team of technologists and scientists, our e-OptimizerTM solution is comprised of both patented and patent-pending modules that elevate the promise of incremental revenue generation associated with testing, targeting, and personalization to heights never before experienced by e-commerce merchants. HiConversion delivers results 10x to 100x faster, without revenue risk or technical complexity, and does so while concurrently delivering the lowest total cost of ownership.

The company’s market opportunity is fueled by an historic shift in advertising from traditional to online media. While a great deal of time and money has been dedicated to increasing website traffic, until now converting this increased traffic into useful business activity has been left unmanaged. HiConversion has produced the fastest and easiest to use multivariate optimization solution in the marketplace today. Delivered as a pure SaaS service, e-OptimizerTM sets the standard for e-commerce website optimization that makes it easy for marketing and e-commerce professionals to quickly increase their web page conversion rates without the risk and pain of traditional solutions.

HiConversion Public Relations Contact:

Phone: 561-962-3696