Boca Raton, FL – March 29, 2011 (For Immediate Release) – HiConversion, the market leader in real-time conversion rate optimization solutions for e-commerce merchants, announced today that its Founder and CEO, Dr. Zee Aganovic, will be presenting to an e-Commerce industry panel at the upcoming Demandware XChange Conference in Boston.

The panel discussion, “20 Ideas to Make More $$$ in 2011”, will focus on solutions and best practices that can be implemented quickly by e-commerce merchants in order to increase their revenues next week rather than next year. HiConversion, and its e-OptimizerTM real-time conversion rate optimization solution, is uniquely positioned to meet just such an objective.

The panel discussion is set to start at 3:30 PM ET on Wednesday, March 30, 2011 at the Hotel Intercontinental Boston. Please check the event website for details or updates.

In additional to being a gold sponsor of the Demandware XChange Conference, HiConversion is also a fully certified solution partner of Demandware. As such, HiConversion’s e-OptimizerTM solution is available to the entire Demandware client base as a fully integrated cartridge.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Callaway Golf, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Neckermann, Panasonic, Reitmans, s.Oliver and Theory

About Zee Aganovic, Ph.D.

As Founder and CEO of HiConversion, Mr. Aganovic is a proven high-tech executive and serial entrepreneur. He has held several key executive positions, including the role of President and CEO of Apptimum, a leader in PC Migration software solutions. This was a re-start of a promising venture-funded company that resulted in a successful acquisition by Microsoft.

Before joining Apptimum, Mr. Aganovic directed CyLex in establishing a tier-one customer-base, developing blue-chip strategic partners, and raising more than $20 million in venture capital financing. CyLex was acquired by Ricoh, the world’s largest copier company. He holds both masters and doctoral degrees in statistical optimization theory from Rutgers University in New Brunswick, New Jersey.

About HiConversion, Inc.

HiConversion represents the cutting-edge in conversion rate optimization. Founded in 2006 and developed over a period of years by a team of technologists and scientists, our e-OptimizerTM solution is comprised of both patented and patent-pending modules that elevate the promise of incremental revenue generation associated with testing, targeting, and personalization to heights never before experienced by e-commerce merchants. HiConversion delivers results 10x to 100x faster, without revenue risk or technical complexity, and does so while concurrently delivering the lowest total cost of ownership.

The company’s market opportunity is fueled by an historic shift in advertising from traditional to online media. While a great deal of time and money has been dedicated to increasing website traffic, until now converting this increased traffic into useful business activity has been left unmanaged. HiConversion has produced the fastest and easiest to use multivariate optimization solution in the marketplace today. Delivered as a pure SaaS service, e-OptimizerTM sets the standard for e-commerce website optimization that makes it easy for marketing and e-commerce professionals to quickly increase their web page conversion rates without the risk and pain of traditional solutions.

HiConversion Public Relations Contact:

Phone: 561-962-3696