Boca Raton, FL – November 23, 2010 (For Immediate Release) – HiConversion, the market leading e-commerce conversion rate optimization solution announces the completion of a $1.5 million Series A financing to a single Institution Investor, LB Merchant, L LLP. Littlebanc Advisors, LLC acted as the sole placement agent and financial advisor.
Conversion Rate Optimization (CRO) technology enables e-commerce companies to generate more revenues from existing traffic. A relatively small investment in CRO provides 10x or higher returns than the traditional investment in on online advertising. HiConversion’s patented technology is dramatically reducing barriers to CRO adoption. A visual point-and-click interface eliminates the need for IT assistance while an adaptive multivariate optimization engine removes the optimization risk while delivering maximum value at all times.
“Additional funding will enable us to rapidly expand our channels of distribution and to enhance our service delivery and support infrastructure.” said Zee Aganovic, HiConversion’s Founder and CEO. “We are very proud of our accomplishments as a self funded company and are very excited about the prospects of rapid growth that these funds will make possible.”
The company is led by Dr. Zee Aganovic, a successful serial entrepreneur and expert in the field of optimization theory, whose previous ventures were acquired by Ricoh and Microsoft.
About LB Merchant, LLP
LB Merchant, LLP is a merchant bank that invests in small, high quality, growth companies. LB Merchant LLP takes an active approach to its portfolio companies and assists its companies in realizing their potential.
About Littlebanc Advisors, LLC
Littlebanc Advisors, an investment-banking boutique, specializes in finding small, high quality growth companies. With its roots in research and long established Wall Street relationships, Littlebanc matches client companies with partner-minded investors fostering a stable and long-term shareholder base.
About HiConversion, Inc.
HiConversion is an innovative technology company founded in 2006 with the mission to develop the next generation of Conversion Rate Optimization solutions. The company’s patented and patent-pending technologies result in solutions that are dramatically faster, easier to use, and less expensive than available alternatives. The company is lead by a team of serial entrepreneurs with a history of building successful software companies.
The company’s market opportunity is fueled by an historic shift in advertising from traditional to online media. While a great deal of time and money has been dedicated to increasing website traffic, until now converting this increased traffic into useful business activity has been left unmanaged. HiConversion has produced the fastest and easiest to use multivariate optimization solution in the marketplace today. Delivered as a pure SaaS service, it sets the standard for e-commerce website optimization that makes it easy for marketing managers and company owners to quickly increase web page conversion rates without the risk and pain of traditional solutions.
Businesses wishing to increase their online marketing ROI while gaining new insight into their prospect and customer base should visit: https://www.hiconversion.com
HiConversion Public Relations Contact: