Customer Experiences Overtake Price and Product as Key Brand Differentiator

Customer Experiences Overtake Price and Product as Key Brand Differentiator The new experience economy is forcing eCommerce businesses to rapidly transform how they think and act. Not just because of customers’ unquestionable desire for experiences. But because implementing meaningful customer experiences is prerequisite to eCommerce survival. According to a Walker study, “By 2020, customer experience will overtake…