The Ultimate Guide to Owning Holiday eCommerce 2019

The Ultimate Guide to Owning Holiday eCommerce 2019 Testing and optimization have become a standard practice for many eCommerce teams. These activities help you create experiences that convert more visitors and grow sales. However, during Peak eCommerce holiday shopping times – we’re talking about Thanksgiving, Black Friday and Cyber Monday all the way through Christmas…

Picture of an eBook for Holiday eCommerce Optimization

Announcing the Best Holiday Optimization Strategy for eCommerce Merchants

Announcing the Best Holiday Optimization Strategy for eCommerce Merchants [eBook] Testing and optimization have become a standard practice for many eCommerce teams. These activities help you create experiences that convert more visitors and grow sales. However, during Peak eCommerce holiday shopping times–we’re talking about Thanksgiving, Black Friday and Cyber Monday all the way through Christmas…

Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview]

Unlock Mobile Revenue: Findings from a Forrester Total Economic Impact™ Study [Webinar Preview] So you may have heard about the Mobile Optimization Initiative, but what exactly is it? The Mobile Optimization Initiative is a community of merchants, system integrators (SIs) and technology companies established with the goal to innovate better mobile buying experiences through collaborative…

5 Most Important Challenges Facing eCommerce

5 Most Important Challenges Facing eCommerce Whether you’re just launching your eCommerce experience or have been in the game for a while, you probably already know how important optimization is. But is the current state of eCommerce optimization future-proof? Are A/B tests the best we can do in terms of experimentation? Will any of the…

5 Key Takeaways From Meet Magento UK 2019

5 Key Takeaways From #MM19UK Magento held a fantastic event in the UK yesterday (Meet Magento UK 2019) that served to bring the eCommerce community together and explore the latest technologies, trends, and strategies. A focal point of #MMUK19 was the breakout session on closing the Mobile Revenue Gap. The panel, lead by PayPal eCommerce…

The Future of Conversion Rate Optimization

The Future of Conversion Rate Optimization In the ever-changing world of eCommerce, conversion rate is king – but for how much longer? We can’t ignore the unstoppable shift we face with the mCommerce gap. Consumers are spending more of their time on mobile than on any other device – yet that additional time is not…