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Customer Experiences Overtake Price and Product as Key Brand Differentiator

Customer Experiences Overtake Price and Product as Key Brand Differentiator The new experience economy is forcing eCommerce businesses to rapidly transform how they think and act. Not just because of customers’ unquestionable desire for experiences. But because implementing meaningful customer experiences is prerequisite to eCommerce survival. According to a Walker study, “By 2020, customer experience will overtake…

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Market Like The Six-Million Dollar Man: Better, Stronger, Faster

Market Like The Six-Million Dollar Man: Better, Stronger, Faster Steve Austin was the Six Million Dollar Man. HiConversion can empower you to become the six million dollar marketer. Marketing is all about making smart investments. Regardless of where your Return on Marketing Investment (ROMI) currently stands, you can always improve it by optimizing your paid search…

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