The ABC’s of eCommerce Revenue Performance Management
This guide defines eRPM and presents an actionable plan to help you establish a sustainable growth strategy for your site.
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The Total Economic Impact of the Mobile Optimization Initiative
Cost savings and business benefits enabled by participating in the Mobile Optimization Initiative community.
Optimizing the Customer Experience Across Multiple Audiences
A clear, concise guide to better understanding the importance and implications of optimizing your site’s search and navigation.
Beyond Personalization
This paper makes a very strong case for algorithm-driven e-Commerce optimization methods.
Adaptive Experience Optimization – A New Blueprint
The impetus underpinning the new economy is the sudden shift in the historic balance of power in the relationship between the seller and buyer.