Participating merchants conduct standardized customer experience optimization experiments on their sites and gain access to shared insights from other merchants in a collaborative community.
of all mCommerce website visitors come from mobile1
of total dollars spent comes from mobile1
The Mobile eCommerce Optimization Initiative seeks to understand why the gap in mobile and desktop conversions exists and provides practical industry insights to help eCommerce providers succeed on mobile.
We consider the ability to continually engage with customers and learn from their reactions to be our strategic competitive advantage.