The Mobile Optimization Initiative

A community-powered solution to the mCommerce gap.

What is the Mobile Optimization Initiative?

The Mobile Optimization Initiative brings together a diverse community of eCommerce experts and merchants with the shared goal of improving the mobile customer experience to increase revenue.

Participating merchants conduct standardized customer experience optimization experiments on their sites and gain access to shared insights from other merchants in a collaborative community.

Closing the mCommerce Gap

Consumers are spending more of their time on mobile than on any other device—yet that additional time is not resulting in increased revenue for merchants.
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%

of all eCommerce website visitors come from mobile1

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of total dollars spent comes from mobile1

The Mobile eCommerce Optimization Initiative seeks to understand why the gap in mobile and desktop conversions exists and provides practical industry insights to help eCommerce providers succeed on mobile.

A Community-Based Approach

Participating merchants will share anonymized data with the community to learn from comparisons between their own results and industry averages and gain useful insights into what mobile practices will likely work for them based on the results of similar participants.

Standardizing experiments and sharing data across the community helps merchants optimize their sites faster than they could in isolation.

Community Snapshot

Aggregating data across all supported communities, we have built an an impressive library of insights.
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Experiments to Date

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Merchants

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Leading SIs

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M

Transactions Analyzed

$
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M

Revenue Represented

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%

Average increase in revenue per mobile visitor across the entire community.

A Community-Powered Platform

HiConverion’s modern community-powered platform provides the infrastructure to support the expansive data collection, aggregation, and analytics capabilities for this collaborative community effort.