Our Story

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HiConversion is a fast-growing tech start-up based in Boca Raton, Florida and founded by technology entrepreneurs whose prior startups were acquired by Ricoh and Microsoft. We were created with a simple objective: build a smart and easy-to-use multivariate testing solution.
However we soon discovered our algorithm was able to intelligently adapt to change
– we had developed a smart optimization solution.

So we rolled up our sleeves and built our own professional services team to facilitate use of our optimization technology, as well as design, implement, and run optimization campaigns. The first generation of our 4D optimization technology enabled full-funnel optimization for end-to-end results, and simultaneous virtual multi-segment and multi-targeting instances to create
optimum experiences for different visitor types.

Our insights into visitor preferences uncovered unique trends and patterns providing customer wisdom and competitive advantage.

Today, we work with some of the world’s best digital brands. We help them generate as much insight – and revenue – as possible from their websites via sophisticated, market-leading Customer Experience Optimization (CXO) which forms the umbrella for our
MVT, A/B split testing, Analytics and more.