SOLUTIONS

CX Analytics

EMBEDDED WEB AND OPTIMIZATION DATA FOR
DEEP CUSTOMER KNOWLEDGE AND CONTINUOUS IMPROVEMENTS

CX Analytics

Your optimization data sets are automatically embedded into our rich web analytics
so you can uncover actionable insights and competitive patterns.

Diagrams projecting from tablet isolated on white

Customer
insights

for competitive advantage

Web analytics tells what visitors are doing for your brand. CX Analytics does the opposite. It tells what your brand is doing for your customers.

Data
pointers

for continuous improvements

Optimization is an interactive learning exercise. A comparison between multiple metrics and segments will help you find actionable data insights.

Custom
analysis

for new discoveries

Save yourself from the custom number crunching. Instead, use the feature-rich analysis modules to instantly get answers for complex questions.

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Top 3 Considerations

Click on applicable checkboxes below to learn how CX Analytics can assist.

Custom tagging nightmare

With other testing and personalization solutions you have to integrate each new campaign into 3rd party web analytics. This is complicated and rarely done.

SOLUTION

Integrated solution

HiConversion’s customer experience optimization applications are built on the foundation of rich web analytics. No data integration or tagging needed.

Data silos

Customer experience optimization solutions are highly fragmented. Each application runs on its own. ‘The left hand doesn’t know what the right hand is doing.’

SOLUTION

Unified data

HiConversion has an ability to establish a site wide control group and a baseline metrics so that results from multiple applications can be measured against common reference point.

Limited insights

With other solutions you are limited to finding which treatment won. You are unable to measure the impact of optimization treatments on different audiences or visitor behavior.

SOLUTION

Advanced analysis

HiConversion’s CX analytics provides interactive charts that enable cross data comparison, advanced segmentation, and pattern discovery.

Key Capabilities

Data roll-up

See the big picture. Measure the end results.

Evaluate the impact of all active campaigns relative to a common base line, the performance of a site wide group of visitors that are not being treated.  Accurately attribute optimization results to individual campaigns or treatments.

This is an embedded capability. No need for custom tagging or configuration.

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cx-experience-top-patterns

Pattern analysis 

Uncover interactions between treatments.

Do not analyze your optimization results in isolation. Use our pattern search to identify groups of treatments that work well together.

You do not need to run a multivariate test to uncover the top combinations.

Pivot charts 

Examine customer experience in multiple dimensions

Pivot your data sets with a click of a mouse. Build your customer knowledge by projecting your optimization results on different experience attributes.

Minimize the need for custom number crunching and analysis.

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So what makes us different?

Embedded Analytics

Out-of-box solution. No need for any additional integration or site tagging.

Common Baseline

Accurate attribution across multiple optimization campaigns or applications.

Data Model

Flexible data structure to enable easy segmentation, comparison, or data pivoting.

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