Click on applicable checkboxes below to learn how CX Analytics can assist.
Custom tagging nightmare
With other testing and personalization solutions you have to integrate each new campaign into 3rd party web analytics. This is complicated and rarely done.
HiConversion’s customer experience optimization applications are built on the foundation of rich web analytics. No data integration or tagging needed.
Customer experience optimization solutions are highly fragmented. Each application runs on its own. ‘The left hand doesn’t know what the right hand is doing.’
HiConversion has an ability to establish a site wide control group and a baseline metrics so that results from multiple applications can be measured against common reference point.
With other solutions you are limited to finding which treatment won. You are unable to measure the impact of optimization treatments on different audiences or visitor behavior.
HiConversion’s CX analytics provides interactive charts that enable cross data comparison, advanced segmentation, and pattern discovery.
See the big picture. Measure the end results.
Evaluate the impact of all active campaigns relative to a common base line, the performance of a site wide group of visitors that are not being treated. Accurately attribute optimization results to individual campaigns or treatments.
This is an embedded capability. No need for custom tagging or configuration.
Uncover interactions between treatments.
Do not analyze your optimization results in isolation. Use our pattern search to identify groups of treatments that work well together.
You do not need to run a multivariate test to uncover the top combinations.
Examine customer experience in multiple dimensions
Pivot your data sets with a click of a mouse. Build your customer knowledge by projecting your optimization results on different experience attributes.
Minimize the need for custom number crunching and analysis.
So what makes us different?
Out-of-box solution. No need for any additional integration or site tagging.
Accurate attribution across multiple optimization campaigns or applications.
Flexible data structure to enable easy segmentation, comparison, or data pivoting.