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Top 3 CX Considerations
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Custom tagging nightmare
With other testing and personalization tools, you have to integrate each new campaign into third-party web analytics. This is complicated, time-consuming, and therefore, rarely done.
HiConversion’s customer experience optimization applications are built on the foundation of rich web analytics. No data integration or tagging needed.
CX optimization solutions are highly fragmented. Each application runs in its own data silo. ‘The left hand doesn’t know what the right hand is doing.’
HiConversion has the ability to establish a site wide control group and baseline metrics so that results from multiple applications can be measured against a common reference point.
Other tools are limited to finding which treatment won. You are unable to measure the impact of optimization treatments on different audiences or visitor behavior.
HiConversion’s CX analytics provides interactive charts that enable cross data comparison, advanced segmentation, and pattern discovery.
See the big picture. Measure the end results.
HiConversion lets you evaluate the impact of all active campaigns relative to a common base line, the performance of a site-wide group of visitors that are not being treated. Accurately attribute optimization results to individual campaigns or treatments.
This is an embedded capability. No need for custom tagging or configuration.
Uncover interactions between treatments.
With HiConversion, you don’t have to analyze optimization results in isolation. Use our pattern search to identify groups of treatments that work well together.
You no longer have to run a multivariate test to uncover the top combinations.
Examine customer experiences across multiple dimensions
With a simple click of a mouse, HiConversion can pivot your data sets, allowing you to build your customer knowledge by projecting your optimization results on different experience attributes.
Minimize the need for custom number crunching and analysis.
So what makes us different?
Out-of-box solution. No need for additional integration or site tagging.
Accurate attribution across multiple optimization campaigns or applications.
Flexible data structure to enable easy segmentation, comparison, or data pivoting.