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Our core competency is technology innovation.
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Detecting ‘kinks’ in the sales funnel.
No custom tagging. The charts will light up as soon the integration connector is activated.
Designed for business people. It provides multi-metric views of the customer experience or marketing results.
Click maps and other charts provide guidance for data driven optimization campaign designs.
Agile approach to UX innovation.
Uncovering persuadable segments.
Provisioning of a personalization campaign can be as simple as linking a triggering condition with an associated treatment.
Personalization can be applied to demand generation campaigns to create campaign specific site experiences and higher marketing ROI.
Personalization results are uncovering prime segments: persuadables, always customers, never customers, or ‘sleeping dogs.’
Maximize potential of persuadable segments.
Whole customer experience optimization for sustainable lift and accurate attribution.
Our algorithm’s ability to adaptively allocate traffic breaks the number of variables limitations of traditional multivariate solutions.
Optimization across multiple campaigns lets marketing, UX, and eCommerce teams operate in parallel while contributing to a common goal.
Unified optimization produces directly measurable overall lift and accurate attribution of the end results to campaigns and treatments.
Detecting how visitors react to customer experience optimization treatments.