Customer Experiences Overtake Price and Product as Key Brand Differentiator
The new experience economy is forcing eCommerce businesses to rapidly transform how they think and act. Not just because of customers’ unquestionable desire for experiences. But because implementing meaningful customer experiences is prerequisite to eCommerce survival.
According to a Walker study, “By 2020, customer experience will overtake price and product as the key brand differentiator.” Are you ready?
Master the Art and Science of Ecommerce Customer Experiences
Our friends over at Shopify recently shared our article, “Ecommerce Customer Experience: Master the Art of Acquisition and Retention.” In this article, we explore essential customer experience optimization tools, tips and best practices you need to engage customers in a way that can create memorable experiences and sustainable revenue growth.
Check out this post and learn:
- How to deal with the uncertainty of emotions in customer experience optimization
- Real-world lessons on optimizing the pre-purchase customer experience
- Why you must continuously adapt to on-site behavior for optimal customer retention
- Personalization tips for post-purchase transactions