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      Director of Marketing

      The Marketing Director holds ultimate responsibility for the marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

      Duties of the Marketing Director: 

      • Development and implementation of the Brand strategy.
      • Developing the marketing strategy for new and existing products
      • Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
      • Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
      • Guiding the day to day activities of the marketing team.
      • Ensuring that the marketing objectives are implemented by the marketing team.
      • Work closely with product management team to define marketing materials and programs.
      • Manage social media presence and direct programs to improve social media reputation and recognition.
      • Developing and delivering marketing and communications strategies for the organisation
      • Develop and create onboarding, coaching and training plans
      • Undertake continuous analysis of competitive environment and consumer trends

      Requirements of the role

      • Bachelors or Masters degree in Marketing
      • 3+ years of management experience
      • Very strong analytical skills and the ability to interpret data, identify trends and analyse marketing program effectiveness
      • Self-starter, who can work independently and proactively to resolve issues, take ownership of the tools, processes, reporting and relationships with vendors
      • Confident, driven and dynamic leader.
      • Entrepreneurial mindset with the ability to spot market opportunities.

       

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