Director of Marketing

The Marketing Director holds ultimate responsibility for the marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Duties of the Marketing Director: 

• Development and implementation of the Brand strategy.
• Developing the marketing strategy for new and existing products
• Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR.
• Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Guiding the day to day activities of the marketing team.
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with product management team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organisation
• Develop and create onboarding, coaching and training plans
• Undertake continuous analysis of competitive environment and consumer trends

Requirements of the role

• Bachelors or Masters degree in Marketing
• 3+ years of management experience
• Very strong analytical skills and the ability to interpret data, identify trends and analyse marketing program effectiveness
• Self-starter, who can work independently and proactively to resolve issues, take ownership of the tools, processes, reporting and relationships with vendors
• Confident, driven and dynamic leader.
• Entrepreneurial mindset with the ability to spot market opportunities.