The shifts in the way people shop, in effectiveness of online marketing, and in technology innovations are rapidly reshaping the online world:
👉 Experience economy: how you sell is more important than what you sell.
👉 Rapid growth: 10 yrs’ expansion in 3 months.
👉 Social: explosive usage – diminishing online marketing ROI.
👉 Mobile: unpredictable buying journey – low conversions.
To thrive, brands must adapt to increasing complexity and pace of change.
This week’s @McKQuarterly #FiveFifty covers how the U.S. has leapt 10 years forward in 90 days’ time from physical channels to e-commerce. Also, the acceleration in digital transformation by companies, the widening gap between leaders & laggards and more. https://t.co/MY9oguXMP2 pic.twitter.com/Mk4bKgSDDU
— McKinsey & Company (@McKinsey) July 31, 2020
Companies that continue to invest in new product innovation during tough economic times emerge from recessions with much ____________ growth rates than companies that cut back.
— Nielsen (@nielsen) April 13, 2020
Widening the innovation gap
Market leaders are going through a major technology upgrade. The problem – many merchants are not well positioned to effectively adopt new technologies:
❌ Human factor: retailers are not technologists – limited IT resources.
❌ Fragmentation: disjointed solutions and data.
❌ Limited know-how: inability to effectively utilize data and tech.
❌ Budget constraints: solutions require a high up front commitment.
❌ Risk aversion: retailers can’t afford technology risks.
It’s not surprising that only 10% of retailers – with more than $5M in annual revenue – are using the tech required to win in the new eCommerce era.
The HiConversion eCommerce Intelligence™ Platform
Bringing together – the normally disjointed – experience analytics, testing and personalization applications into a single unified optimization solution. Easily integrate into your eCommerce site to stage delightful shopping experiences in real time, driving new revenue from your existing web traffic. With HiConversion, you’ll start seeing results in days.
Simple on the outside
‘Netflix-like’ interface – breaking down the barrier to technology adoption with a family of easy to use applications, actionable insights, and recommended projects.
Powerful on the inside
Fully integrated best-in-class machine learning, analytics, and optimization capabilities.
“We consider the ability to continually engage with customers and learn from their reactions to be our strategic competitive advantage.”
Director of eCommerce, Timex
What makes HiConversion different?
One platform, many solutions
Proven, analyst verified benefits*
mobile revenue increase
desktop revenue increase
net present value
*Forrester Total Economic Impact™ (TEI)