SOLUTIONS

Personalization

ADAPTIVE TECHNOLOGY FOR
INTELLIGENT CUSTOMER ENGAGEMENTS IN REAL TIME

Personalization

Every web visitor interaction is a precious business opportunity. Intelligently engage your audiences to uncover persuadable visitor segments.

Onsite Remarketing 

Extend the reach of your marketing into the eCommerce site.
Make your messaging relevant to different audiences and their real-time behavior.

personalization-onsite-remarketing

Fast
onboarding

for quick time-to-value

Just add a small JavaScript tag to your site. Use pre-configured campaign templates to go live in less than an hour.

Adaptive
interactions

for enhanced experience

Adapt to visitor preferences in real time by triggering dynamic content based on visitor attributes and onsite behavior.  

Signal
detection

for higher influence

Detect persuadable customer segments via correlation of dynamic content and customer attributes and behavior.

1:1 Targeting

Expand the variety of ways how you can personalize the customer experience. Uncover and engage high value segments.

one-on-one-targeting

Page
personalization

for ‘stealth’ experiences

With product recommendations or dynamic pop-ups visitors know that they are being targeted. Dynamically rearrange page layout and content for an invisible personalization.

Dynamic
merchandizing

for product-market fit

Promote key products to help shoppers find items that fit their needs. Make content changes or  product badging and messaging to create stickiness or increase buying urgency.

Segment
discovery

for opportunity mining

A full integration between customer experience and web analytics enables you to uncover anomalies between different data sets and precious persuadable audiences.

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Top 3 Considerations

Click on applicable checkboxes below to learn how Adaptive Personalization can assist.

Relevancy

Your marketing campaigns drive web traffic to eCommerce web pages. This creates marketing experience disconnects and low conversion rates.

SOLUTION

Onsite marketing

Use remarketing capabilities to deliver dynamic content that makes onsite experiences relevant to the offsite traffic generation campaigns.

Engagement

Your web traffic is growing but your visitors are either not finding what they need or they are too hesitant to engage and move along the buying journey.

SOLUTION

Dynamic content

Use personalization capabilities to detect visitor’s behavior and then trigger a dynamic content designed to get attention, create urgency, and engagements.

Fragmentation

You have multiple dynamic content elements running at the same time making you concerned about unforeseen interactions and data accuracy.

SOLUTION

Integration

All HiConversion’s solutions are fully integrated and act as one. This ensures the accurate results and deep cross campaign insights.

Quick Time To Value

Launch your personalization initiative with minimum technical complexity.

TEMPLATES 

Go live in minutes

Create new personalization campaigns with minimum effort. Leverage preconfigured templates as a starting point or as an initial training tool.

Each template is supplemented with a help file with a story about why this template, how and what you have to do.

personalization-templates
personalization-composer

COMPOSER 

Just follow the setup wizard

The personalization campaign creation process is managed by a Composer module, a setup wizard that monitors and guides your actions.

You do not have to be a personalization ‘ninja’ to provision the most complex campaigns.

VISUAL TOOLS 

No programming needed.

Just select the type of dynamic content you desire to introduce. Making changes is as simple as using a text editor.

This empowers business, UX,  and marketing teams to freely innovate and manage the customer experiences.

personalization-visual-editor

Powerful Configurations

Flexibility to support any real-life scenario. Control every aspect of a personalized experience at a micro level.

MULTI-PAGE FUNNELS 

Personalize across multiple steps of customer journey

Personalization makes sense only if it is ensuring a coherent end-to-end results. Partial, single step results are often very misleading.

Full funnel personalization ensures a cross page consistency of customer experience.

a-b-multi-page-1
personalization-segments-visitor-behavior

MULTI-SEGMENT OR BEHAVIORAL FILTERS 

Control who participates

Make your personalization very specific through use of a broad range of segment and behavior filters.

Here you can also control visitor experience relative to participation in other live campaigns to eliminate conflicts or inconsistencies.

MULTI-ALGORITHM, GOALS, METRICS … 

Amplify results and minimize risk

If you are not comfortable with a fully automated adaptive algorithm you can always chose a more conventional split or probabilistic alternative.

Choose a goal or a metric that is appropriate to your type of personalization initiative.

ab-multi-algorithm

So what makes us different?

ADAPTIVE ALGORITHMS

Unlike ‘dumb’ rules-based targeting we enable real-time learning and dynamic allocation of traffic to winners.

CONTROL

We enable super-tailored personalized experiences. Mix-and-match page locations, segment and behavioral criteria.

 CX ANALYTICS

We unify web analytics and experience data sets to deliver deep insights and accurate attribution.

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