Always Free Account

Ability to run 1 test or personalization experience with 1 live treatment at any time.

SaaS Licensing Plans

Eliminating barriers to technology adoption.


$249 / month if billed monthly

Engage: For small teams and agencies who need an ad-hoc testing and personalization solution.

Create a Free Account

A license to a subset of essential applications. Ability to run up to 10 live treatments at a time.


up to 100,000* web visits / month

Experiment: For mid-sized brands who desire to build an effective testing and personalization program.

Request a Demo 

Advanced analytics in combination with power testing and personalization capabilities.


up to 250,000* web visits / month

Optimize: For leading brands who are committed to customer-powered business strategy.

Request a Demo 

Business edition + AI algorithms, advanced optimization, and customer experience analytics.
* overage charges apply – to avoid overages you should increase limit or subscribe to an annual plan that comes without any overage charges during the term of an agreement;

Join the world’s leading brands

Our ideal customer is a company that views customer experience optimization as a competitive advantage.


Common Questions

Customer experience optimization (CX) is an emerging product category.

Others are trying to solve the customer experience problem one challenge at a time — like web analytics, product recommendation, search, testing, targeting, user created content, cart recovery and others. Even if offered by the same company these discrete solutions operate in a stand-alone way.

We built HiConversion for the modern eCommerce that needs to unify and address these challenges in one place, together, in a way that just works.

If you compare HiConversion and its competitors on the basis of total cost of ownership and ROI you will learn that we are, on the order of magnitude, less expensive.

Alternatively, if you can compare the cost of above mentioned stand alone applications with HiConversion you will discover that an individual solution can cost as much as HiConversion’s optimization platform with many fully integrated solutions.

There is no catch.

While formulating our go to market strategy we had the following dilemma: should we spend money on marketing and advertisement to generate leads or should we introduce a disruptive but risky pricing model that puts our solution into the hands of potential customers without barriers to entry.

We have chosen the latter option so that our prospects can easily try or benefit from our solution:

Product evaluation: our free plan is designed to enable a risk free evaluation of our technology.

Limited use:  $9.95 /application/month is an almost free way for instituting a customer experience program within your company or a digital agency.

It is both: premium but economical.

Over the last 10 years our solutions have been used by the world’s leading online brands. We have a proven track record in the ability to solve the most complicated challenges and to serve the most demanding enterprises.

However, with this new pricing model our goal was to make the most advanced technology available to companies of any size.

Even better, our Free and Professional plans are removing barriers to entry, enabling you to introduce customer experience optimization to your brand without any complexity and risk.

Our ideal customers are the online brands that are recognizing that we are living in the new industrial age. Forrester Research calls it “The Age of The Customer”.

In this new industrial age the only sustainable competitive advantage is a great customer experience.

For those brands customer experience optimization is not just another tactical tool for increases in conversions and revenue. For them the process of improving customer experience and learning about customer preferences is a business strategy.

Yes, but with caution.

Our web analytics is self contained and it does not depend or interfere with any other solution. So, you can always use our web analytics capabilities with anything else.

When it comes to testing and personalization and other applications that are making changes to your site you should run one at a time, HiConversion or a competing solution. Otherwise you will take the risk of unforeseen interactions, noisy data, and even page rendering issues.

Getting Started

Your first step should be to implement your HiConversion tag so you can start collecting web analytics data as soon as possible.

This is a simple technical assignment but we all know that IT departments are always overloaded and that it takes little bit of persistence to get this work done. Therefore, the sooner you initialize this step the better.

This is a simple technical step.

For your convenience the Implementation section of HiConversion acts as an implementation wizard guiding you through implementation and verification steps.

Additionally we provide free implementation assistance that you can request from within the application.

You have two implementation options:

  • Native integration: we have integration connectors (apps, cartridges, …) with several eCommerce platforms – in this case all you have to do is to activate HiConversion via your eCommerce admin panel;
  • Universal tag: for home grown solutions or non-supported eCommerce platforms all you have to do is to add a single snippet of a code shown below into top location of the <head> tag of all website templates / pages.
<!-- HiConversion 3.0 Async Tag for placement at top of head tag -->
  var script = document.createElement("script"); = "hiconversion_30";
  script.async = "async";
  script.type = "text/javascript";
  script.src = "//";
  var nodes = document.getElementsByTagName("script");
  nodes[0].parentNode.insertBefore(script, nodes[0]);

Note: each integration script contains a unique Site ID;

You can use tag management only as a temporary solution.

Here is why.

Tag management solutions inject tags into the <body> section of web pages. That way HiConversion’s tag will load after most of the web page content is loaded.

That is perfectly fine if the purpose of a tag is to collect data or do something that is not changing the look and feel of web pages.

Testing and personalization treatments that are changing the look and feel of web pages must be loaded as soon as possible. With a tag manager implementation the web page will load before HiConversion which will then produce visible ‘flickering’ (visitor seeing existing content first and then suddenly the new content replacing it).

So, if you implement HiConversion via a tag management you will be able to effectively use our web analytics and only those applications that do not create flicker, like cart recovery, promo pop-ups and similar features.

Generally speaking HiConversion doesn’t require any additional custom tagging.

For customizations you will use our admin interface to provision custom goals, segments, or data objects that you desire to collect.


This assistance is free of charge and you can request it directly from within the application.

The solutions has many features designed to make campaign setup as easy as possible:
  • Templates: at the very beginning of the campaign setup process you will have an option to chose a template that is closest to the type of campaign you desire to create – each template has the majority of campaign configuration options already preconfigured so that you do not need to start from scratch;
  • Composer: the campaign template is further provisioned through use of a Composer, a step by step wizard that will assist you with the specific details of each campaign;
  • Visual editor: this is a visual point and click interface that enables you to select an element or area of the web page and to create changes without any web programming;


Absolutely not. We are like your traditional web analytics solution that tracks visitor attributes and visitor behavior, like page loads, or clicks.

Since HiConversion doesn’t process, store, or transmit credit card information, most of the compliance requirements are mitigated.

HiConversion is, however, often used on the pages in a checkout funnel where visitors are asked to enter their credit card details. Although HiConversion doesn’t transmit or process data at this point, this is a touchpoint with your visitor’s customer data. Generally, any system that could potentially be used to get to your visitors’ credit card data is within scope of PCI DSS and therefore has to adhere to the strict rules the payment industry has worked out to protect cardholder’s sensitive information.

There are two options for using HiConversion in compliance with PCI DSS.

Option 1: do not place HiConversion’s tag on the page where visitor can enter payment information.

You can deploy HiConversion’s tag on all other pages. There will be no impact on your PCI DSS compliance.

Option 2: embed Credit Card form field through an iFrame
If you want to remove HiConversion from the scope of PCI DSS compliance completely, you can choose to add the actual form field where customers enter their credit card details onto your page through an iframe or redirect users to a payment page hosted by your payment processor. This is the case with many popular payment processors such as Stripe, Paypal or Adyen.

HiConversion code then can’t access these fields, essentially shielding it from our snippet. On the down side, you also won’t be able to change these fields and optimize them without actually making a separate version of this form available.


We designed our TOS to be industry-standard so that it meets the needs of all types of companies. Our TOS are happily being used by a wide range of our customers, both big and small. So we prefer to keep it standardized to be fair to all types of customers who use HiConversion. If our TOS don’t meet your needs, please contact us and we’d be happy to help.

Billing and Invoicing 

You can always use the free plan without providing any payment information.

You can manage your billing and plan options from within your account.

Just select a plan and provide online payment information and you will unlock a premium plan for your brand.

You can use your credit card to pay for any plan.

If you sign up for an Annual subscription and plan to spend at least $10K, we can invoice you annually. Contact us to start the process.


You can add as many users to your account as you wish without any additional charges.

The account administrators can change the subscription plan at any time.
To cancel your subscription all you have to do is to do is to downgrade from a paid plan to the Free plan. That way your paid plan will not be automatically renewed at the next billing cycle.
We do not offer refunds.

Pricing Manifesto

Customer experience is at the heart of every eCommerce business.

It’s the indescribable matter that sets you apart and has the biggest impact on your results and competitiveness.

For years, testing and personalization software has been a race to the bottom with clunky and ineffective solutions that offer far more frustration than value.

We want to change that by offering you a product that just works. And we want it to be a great value for your entire organization — with a growing lineup of new features, helpful on-boarding, and responsive support.

We believe HiConversion is an investment in your team and a long term competitive business strategy. So we set our pricing at a level that allows you to engage with us with a minimum risk and cost.

Talk to a Person

Have a question?

We’re always here to help and ensure an enjoyable Customer Experience with HiConversion.

The most effective way of requesting help is to use the support option right within HiConversion!


No credit card required