We have a problem. It’s 2017 and people are still using year-over-year (or week-over-week) as an accurate performance measurement after a site change.
What you should be doing is using real-time optimization techniques to validate if ... Read More»>
It is better to have tested and lost than never to have tested at all.
Let’s face it: when the most intuitive e-commerce optimization tests fail, it can be a knife in the heart. “What do ... Read More»>
If Amazon jumped off a bridge, would you do it too?
In the e-commerce world, the answer might just be a resounding "YES!" I mean, why not? Buying on Amazon is a no-brainer. If even your mom ... Read More»>