HOW IT WORKS

Installation

SIMPLE TAG
Works on any eCOMMERCE site

Simple Installation

Works on any eCommerce platform. Just create a free account and follow the installation steps from within the admin interface.

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No Credit Card Required

Common Questions

General

What is HiConversion tag?


HiConversion tag is a small JavaScript code snippet that integrates your website with HiConversion’s customer experience optimization cloud. The code snippet contains a unique Site ID.

Web browser executes this code to download from HiConversion’s cloud all additional code and content needed to run tests and personalization experiments in real time. In addition this code is used to send back all visitor tracking data via single pixel image download .

How does HiConversion’s tag work?


General

HiConversion’s tag is a small JavaScript code snippet that should be added to all pages of the site.

Depending on the server side technology the site tag can be added in two different ways:

  • Manual installation: IT person directly places HiConversion code at the top of the <head> tag of all web pages
  • Connector: natively integrated eCommerce platforms (see the list above) enable HiConversion installation through use of a platform specific connector.

Functionality

Here is what happens when HiConversion tag is active on a site:

  • The HiConversion code snippet is embedded into the web page and delivered by the website server to a visitor browser whenever visitor lands on any page or site that is HiConversion enabled
  • Web browser executes HiConversion’s code snippet whose mission is to call back the HiConversion’s customer experience optimization cloud and request further instructions
  • Based on the end user setup the HiConversion’s cloud will respond in the following ways:
    • this page is not active (none of HiConversion’s applications is running a live experiment) – here is the code for tracking web visitor activity
    • this page is active (there are one or more live experiments), here is the code and content needed to make user specific web page changes – track web visitor activity
  • Web browser executes the code received from the HiConversion cloud
  • Visitor tracking data is send back to HiConversion’s cloud via single pixel image call

If page was active a web browser will behind the scene manipulate the existing web page and render a new version for a specific visitor to see. A visitor has no idea that he is seeing a new version of the page since all of this happens in milliseconds.

Technically speaking

The information below is for those who are more technical and desire to understand specifics of all network calls

Scripts

{Client Specific HiConversion Site ID}
Asynchronous core tag, includes all Client and Campaign settings for collecting analytics and running experiences

esi2.js
Asynchronous fetch for end-user specific segmentation data. For example geographical and device characterization data.

Pixel Call

__hic.gif
All data is passed back to our system through requests to this pixel as parameter. This includes client segmentation data, page data, test delivery results, product data, cart data, and standard and custom events (such as clicks and loads). This call may fire many times in a single page with varying parameters

Can we use our tag management solution to inject your tag into our site?


Yes, but only if your tag management solution can inject our tag into <head> section of the web page. Unfortunately, many major tag management solutions can only place tags in the <body> tag section of the web site pages.

Why is it that HiConversion tag must be placed in the <head> tag section of the site?


The main purpose of our tag is to enable real time content and layout changes on your site. Therefore, our tag needs to load as soon as possible so that we can transform your web pages without any page flicker (i.e. user seeing one page element being replaced with a new one).

What will change on my site after HiConversion’s tag is installed?


Nothing visible.

HiConversion tag will act like Google Analytics or similar tag. It’s mission is to start tracking the anonymous visitors and their activities.

After installing HiConversion’s tag do we need to do anything else?

A complete installation requires tag placement and site configuration:

Native integration: If you used native integration connector to add HiConversion tag your installation is complete. Our system will automatically recognize your site organization and collect all eCommerce transaction details.

Direct integration: if you added HiConversion’s tag directly then a technician needs to manually configure your site setup. This is done within the Site Settings interface. Feel free to ask for HiConversion’s free assistance.

At any time later you can configure your custom goals, segments, pages, users, ..

How can we test if HiConversion’s tag is properly installed?


Our solution enables tag implementation testing. Just go to HiConversion’s console and Admin > Tag Integration section to run the test.

What happens if your service is down? Will our site go down?


You and your visitors will not be able to visually detect any abnormalities. Our tag operates in asynchronous mode enabling unaltered page content to load in parallel. In the unlikely case that HiConversion’s service is offline, web browsers will ignore our script and render the unchanged web page as if we do not exist at all.

What kind of data will you collect on our site?


HiConversion’s tag is designed to collect only non-personal data. This includes visitor session meta data about pages visited, time on site, actions taken, products purchased, … Please check our Privacy Policy for more information.

How often do you change your tag code?


The universal tag will not be changing at all. The native integration capabilities might change from time to time to stay in sync with the new capabilities of evolving e-commerce platforms. However, we will always be backwards compatible so that you can update your integration at your own choosing.

Will HiConversion tag increase our page load time?


The increase in the page load time is minimal.

The HiConversion tag is loaded and executed by the browser in parallel with the rest of the page content loading. Depending on the campaign, it might take 100ms-300ms to load the optimization instructions and content. However, since this happens in parallel, the net impact on page load time is less than 200ms.

Will HiConversion tag increase page bounce rates?


HiConversion tag alone makes no impact on the page bounce rate.

Will HiConversion tag interfere with my analytics or other tags?


No.

HiConversion tag runs independently from your other website tags.

Is HiConversion tag code the same for staging and production server environments?


Yes.

You should use the same code (the same Site ID) for staging and production environments.

FREE help

HiConversion’s platform is installation and customization friendly. Please feel free to request our FREE installation assistance.

Privacy

Is your solution collecting any personally identifiable information?


Absolutely not. We are like your traditional web analytics solution that tracks visitor attributes and visitor behavior, like page loads, or clicks.

Is your your solution subject to PCI compliance?


Since HiConversion doesn’t process, store, or transmit credit card information, most of the compliance requirements are mitigated.

HiConversion is, however, often used on the pages in a checkout funnel where visitors are asked to enter their credit card details. Although HiConversion doesn’t transmit or process data at this point, this is a touchpoint with your visitor’s customer data. Generally, any system that could potentially be used to get to your visitors’ credit card data is within scope of PCI DSS and therefore has to adhere to the strict rules the payment industry has worked out to protect cardholder’s sensitive information.

There are two options for using HiConversion in compliance with PCI DSS.

Option 1: do not place HiConversion’s tag on the page where visitor can enter payment information.

You can deploy HiConversion’s tag on all other pages. There will be no impact on your PCI DSS compliance.

Option 2: embed a Credit Card form field through an iFrame
If you want to remove HiConversion from the scope of PCI DSS compliance completely, you can choose to add the actual form field where customers enter their credit card details onto your page through an iframe or redirect users to a payment page hosted by your payment processor. This is the case with many popular payment processors such as Stripe, Paypal or Adyen.

HiConversion code then can’t access these fields, essentially shielding it from our snippet. On the down side, you also won’t be able to change these fields and optimize them without actually making a separate version of this form available.

Legal

Will you modify certain parts of your TOS (e.g. Limitation of Liability, Indemnification) to meet our internal legal standards?


We designed our TOS to be industry-standard so that it meets the needs of all types of companies. Our TOS are happily being used by a wide range of our customers, both big and small. So we prefer to keep it standardized to be fair to all types of customers who use HiConversion. If our TOS don’t meet your needs, please contact us and we’d be happy to help.

Talk to a Person

Have a question?

We’re always here to help and ensure an enjoyable Customer Experience with HiConversion.

The most effective way of requesting help is to use the support option right within HiConversion!

support