Mobile is HOT. Low conversion is NOT.

Available to Qualified Merchants

Cropped Phone Mobile Gap

by invitation only

Closing The Mobile Gap Together

To help close the Mobile Gap, HiConversion, PayPal, leading System Integrators and Merchants have developed a mobile optimization initiative to better understand mobile commerce friction points and increase conversions.

Why A Community Initiative?

There are a nearly infinite number of variations you can experiment with to optimize your customers’ mobile experience.  Only through a collaborative community effort can we test, learn and adjust at the speed of mobile to increase conversions and close the Mobile Gap.

What Do I Get If I Join?

For qualified Merchants, participation in the program includes:

  • Free mobile checkout funnel assessment
  • Free predesigned mobile checkout optimization experiments
  • Free professional services to get you started
  • Up to a 60-day free license for the HiConversion optimization cloud

Why mobile checkout optimization?

Mobile checkout is the most critical part of every eCommerce site. Getting higher checkout conversion rates is imperative for every brand.

Mobile checkout abandonment: 86% of mobile shoppers abandon their carts prior to checkout.  


Mobile revenue share: Mobile shopping is forecast to continue its dramatic year-over-year growth versus personal computer shopping.

Time on website vs. revenue: Mobile shoppers account for 69% of time spent on an average eCommerce site but only 25% of revenue.   

How It Works

This is a white-glove checkout funnel optimization solution. Every step of the process, outlined below, is designed to minimize merchants’ efforts and maximize revenue lift and customer insights.

Our optimization specialists will provide you a program overview, answer any questions and, if you qualify, get you started on your mobile optimization process.

We’ll get you started by helping create your account.  Accounts are created in minutes.
We will work with your administrator or agency to activate our HiConversion App for your eCommerce platform.
We will work with your team to determine which of our over 70 predesigned optimization experiments hold the highest potential for your site.
Not only do our community validated experiment provide a high confidence level for success, but HiConversion’s automatically adaptive algorithms will maximize winning treatments automatically as you test. This minimizes the risks associated with experimentation by adapting to visitor preferences in real time.

What’s Included in Program?

Click on tabs below to learn how we will technology enable your agency to successfully perform optimization of the mobile checkout funnel.

Step 1: Checkout Funnel Analysis

HiConversion’s embedded customer experience analytics will be used to detect ‘friction points’ in the checkout funnel and to formulate data driven test hypothesis.



Multi-path visualizations of the checkout funnel to uncover friction points and to establish the optimization priorities.


Visitor flow charts that magnify visitor behavior in or around friction points to help with test area selection.



Multi-metric engagement maps that quantify the revenue impact of every element engagement and to develop test hypothesis.
Note: these are just few out of many other actionable charts provided ‘out-of-box’ upon activation of HiConversion’s App for Shopify. 

Step 2: Experiment Design And Implementation

Based on merchant data analysis HiConversion will activate 4-6 A/B experiments from the gallery of templates below and then run it as a single optimization campaign.

Total number of checkout funnel versions:


* based on total number of permutations among test treatments below;

Gallery of Experiment Templates

Add-to-Cart action commonly makes Cart page as a next screen. Determine if continued shopping is better.

Mini Cart checkout option should be the primary goal. Consider appending a Guest checkout as a default.

Free shipping or other incentives are often not present or not visible. Enhance exposure of incentives.

Explore the impact of product upsell recommendations in mini cart against the risk of creating a checkout diversion.

Mini cart has a super limited amount of ‘real estate.’ Avoid clutter created by showing too much information.

The Mini Cart Icon is not visible and many customers forget that they have an item in the cart.

Once on the Cart page a potential buyer should be exposed to options that direct him toward Checkout.

Ability to easily see and fill promo code form field minimizes buyer anxiety during the promo periods.

Security of the checkout process is a big concern. Make sure that trust badges are very visible.

Customers can have a hard time identifying the button for proceeding to the ‘next’ step of the checkout.

Product list should avoid any confusion about what is in the cart as well provide control options to make changes.

Incentives are the essential part of the value proposition. Make sure they are clearly presented.

Clutter creates friction. Use of best shopping cart design practices will factor in here.

Increasing average order value is very desirable.  Determine if you are reducing your sales instead.

Confusion about shipping cost and taxes are the common cause of abandonment. Estimates can backfire.

Progress bar provides guidance. For some brands it backfires by creating clutter and friction.

Manual selection of the credit card type adds unnecessary friction to the checkout process.
Customers don’t like filling out form fields in general. Typing errors are frequent and inevitable.

Customers dread the lengthy checkout process. Exposing payment options higher in the funnel is helpful.

Some customers have affinity to use a particular payment method and to buy more at sites that offer it.

Step 3: Adaptive Experience Optimization

Just press the play button and HiConversion will take over. The process is fully automated with use of adaptive algorithms.

Note: Adaptive algorithms are minimizing the experimentation risk with its ability to detect poorly performing treatments and reduce the percentage of traffic they receive while over allocating traffic to the top performers. 

Step 4: Test Results and Insights

After 4-6 weeks of live optimization, HiConversion will report back the test results together with actionable insights that will create urgency for continued experience optimization.


Top line results show the impact of each experiment treatment to checkout funnel performance. These results can be analyzed by different metrics or customer segments.

Treatments: A/B test results with statistical confidence


You will be able to go beyond obvious and evaluate how different treatments play as an ensemble. The common pattern is that few treatments that have a modest individual positive impact when playing in ensemble with other treatments produce an order of magnitude higher lift.

Ensembles: multivariate test results – treatments in the example above that have up to 4% lift each, when playing together compound to produce 20% lift;
Note: these are just few out of many test results or actionable insights charts that you will be able to present to your merchants. 

Common Questions


You may participate in the program if you qualify.

In order to qualify, your brand must:

  • Have a website on the Magento, Shopify Plus, Demandware, BigCommerce, or other major eCommerce platform
  • Generate a minimum of $5M in annual revenue
  • Be prepared to act now to start increasing y0ur mobile conversions

The best way to pre-qualify for the program is to schedule a brief demo meeting.


The Mobile Checkout Optimization Program is a turnkey solution provided by HiConversion free of charge. It is designed to have a minimal impact on the workload of your brand team.

Your participation is only required to allow us to activate HiConversion on your site, to review and approve the optimization experiment design, and to meet and learn about progress and test results.



HiConversion’s web analytics are self-contained and won’t depend on or interfere with your solution.

However, you must proceed with caution. When it comes to the testing or personalization of your site, each application should be run one at a time. This will reduce the risk of unforeseen interactions, noisy data, and even page rendering issues.

Getting Started

Your first step should be to implement your HiConversion tag, so you can start collecting visitor engagement data as soon as possible.

The sooner you complete this step, the sooner you will be able to detect weak links in the customer experience and use that data to spearhead the optimization experiments.

All it takes is a simple, technical step.

For your convenience, the Implementation section of HiConversion acts as a wizard guiding you through the implementation and verification steps.

Additionally, we provide free implementation assistance that you can request from within the application.

You have two implementation options:

  • Native integration: For eCommerce platforms, we offer integration connectors (apps, cartridges, …). All you have to do is to activate HiConversion via your admin panel.
  • Universal tag: For home grown solutions or non-supported eCommerce platforms, simply add a single snippet of a code (shown below) into the top location of the <head> tag of all website templates/pages.
<!-- HiConversion 3.0 Async Tag for placement at top of head tag -->
  var script = document.createElement("script"); = "hiconversion_30";
  script.async = "async";
  script.type = "text/javascript";
  script.src = "//";
  var nodes = document.getElementsByTagName("script");
  nodes[0].parentNode.insertBefore(script, nodes[0]);

Note: Each integration script contains a unique Site ID.

You can use tag management only as a temporary solution.

Here’s why:

Tag management solutions inject tags into the <body> section of web pages. Therefore HiConversion’s tag won’t load until after most of the web page content is visible.

That’s fine if the purpose of a tag is to collect data or do something that is not changing the look and feel of web pages. However, when you’re incorporating testing and personalization treatments that change the look and feel of web pages, they must be loaded as quickly as possible. Otherwise, this produces visible ‘flickering’. Meaning visitors will see your site’s existing content on their screen before it’s replaced with the new content.

So, if you implement HiConversion via a tag management you will be able to effectively use our web analytics and only those applications that do not create flicker, like cart recovery, promo pop-ups and similar features.

No. After you implement our generic tag or activate a native integration connector, you will never need to do any additional custom tagging.

For customizations, you will use our admin interface to provision custom goals, segments, or to collect additional information from data objects available on your web pages.

Yes. This assistance is provided free of charge and you can request it from within the application.

 The solution has many features designed to make campaign setup as easy as possible:
  • Templates: At the beginning of the setup process, you will have an option to chose a template that is closest to the type of campaign you want to create. Each template has most campaign configuration options already pre-configured, so you won’t need to start from scratch.
  • Composer: The campaign template is further provisioned through the use of a Composer, a step-by-step wizard that will assist you with the specific details of each campaign.
  • Visual editor: This point-and-click interface will allow you to focus on an element or area of the web page and make changes without any programming.


Absolutely not. Like your traditional web analytics solution, we track visitor attributes and visitor behavior, like page loads and clicks.

Since HiConversion doesn’t process, store, or transmit credit card information, most of the compliance requirements are mitigated.

HiConversion is, however, often used on checkout funnel pages where visitors are asked to enter their credit card details. Although HiConversion doesn’t transmit or process data, this is a touchpoint with your visitors’ data. Generally, any system that could potentially be used to get to your visitors’ credit card data is within scope of PCI DSS and therefore must adhere to the strict rules the payment industry enforces to protect cardholder’s sensitive information.

There are two options for using HiConversion in compliance with PCI DSS.

Option 1:  Forgo placing HiConversion’s tag on the page where visitors enter their payment information. Deploy HiConversion’s tag on all other pages, instead. This way there will be no impact on your PCI DSS compliance.

Option 2: Embed a Credit Card form field through an iFrame to remove HiConversion from the scope of PCI DSS compliance completely. Or redirect users to a payment page hosted by your payment processor. This is what many popular payment processors like Stripe, Paypal or Adyen do.

This way HiConversion’s code can’t access these fields because it’s shielded from our snippet. On the down side, you won’t be able to change these fields and optimize them without actually making a separate version of this form available.


Software License

You can use HiConversion’s Adaptive Optimization Cloud and all the modules that are needed for performing a single mobile checkout funnel optimization campaign.

The license includes the use of HiConversion’s analytics to identify weak links in the checkout funnel and to formulate data-driven test hypotheses.

Unfortunately, no.

Participants in the Mobile Checkout Optimization Program can only use HiConversion for the purpose of this specific program, to optimize your mobile checkout funnel.

At the end of the Mobile Checkout Optimization Program, you do not have to do anything. There’s no need to uninstall or deactivate HiConversion. You will continue to have access to your free HiConversion account.

However, before you will be allowed to use HiConversion’s analytics, testing, personalization or other applications, you will have to activate a paid HiConversion software license.

Please ask HiConversion for a quote.

You can use your credit card to pay for any plan.

If you sign up for an annual subscription and plan to spend at least $10K, we can invoice you annually. Contact us to begin the process.

No. You can add as many users to your account as you wish without additional charge.

The account administrators can change the subscription plan at any time.
To cancel your subscription all you have to do is to do is to downgrade from a paid plan to the Free plan. That way your paid plan will not be automatically renewed at the next billing cycle.
We do not offer refunds.

Talk to a Person

Have a question?

We’re always here to help and ensure an enjoyable Customer Experience with HiConversion.

The most effective way of requesting help is to use the support option within the solution.