Join the Mobile Optimization Initiative and be a part of something big. We’re on a mission to address the mobile commerce dilemma and get ahead of the competition for the lucrative mobile shopper.
mCommerce accounts for 62% of website visitors but only 23% of total dollars spent1
86% of mobile shoppers abandon their cart during the checkout phase1
The Mobile eCommerce Optimization Initiative seeks to understand why the gap in mobile and desktop conversions exists and provides practical industry insights to help eCommerce providers succeed on mobile.
We consider the ability to continually engage with customers and learn from their reactions to be our strategic competitive advantage.