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Today’s eCommerce challenge:
Deliver higher conversion rates and better buying experiences.
Conventional wisdom says:
Use separate testing and personalization tools.
eCommerce is a very dynamic business …
The fatal flaw:
Statistical confidence and predictive models are creating a false sense of certainty of future results. In time-varying eCommerce, there is no certainty. What happened in the past is no guarantee of what will happen in the future.
The need for a new type of solution
TESTING AND PERSONALIZATION
World is static – relying on sample size of past results as a certain predictor of future results.
World is dynamic – staging the right buying experiences for the right audiences at the right time.
We have a problem. It’s 2017 and people are still using year-over-year (or week-over-week) as an accurate performance measurement after a site change. What you should be doing is using real-time optimization techniques to validate if ... Read More»>
'Tis better to have tested and lost than never to have tested at all.
Let’s face it: when the most intuitive e-commerce optimization tests fail, it can be a knife in the heart. “What do you MEAN ... Read More»>
If Amazon jumped off a bridge, would you do it too?
In the e-commerce world, the answer might just be a resounding "YES!" I mean, why not? Buying on Amazon is a no-brainer. If even your mom ... Read More»>