If Amazon jumped off a bridge, would you do it too?
In the e-commerce world, the answer might just be a resounding "YES!" I mean, why not? Buying on Amazon is a no-brainer. If even your mom ... Read More»>
Market changes and new technologies are making many of the well established testing practices obsolete if not outright wrong. Here is our attempt to outline the big ones and to help you avoid them.
Why should you care about ... Read More»>
A conventional wisdom is to run A/B or Multivariate tests during pre-season. Then, during the holidays do nothing. Just sit and enjoy the benefits of your prior hard work. The few brave souls that extended tests into the holiday ... Read More»>