Pricing Guide

HiConversion for Professionals is an essential testing and personalization solution for individuals or digital agencies.


$ 0.00

For teams wanting to utilize HiConversion in a limited way for an unlimited period of time.


Free includes

Ability to evaluate HiConversion:

  • Always free account*
  • 15 day free trial of HiConversion
  • Continuous use of essential applications

Limited to 1 live treatment at any time


$ 9.95

Per essential application, per month, billed annually.

$12.50 if billed monthly.


Professional license

Pay for what you use:

  • Virtual UX management
  • A/B Split testing
  • Rules-based visitor targeting
  • Shopping cart recovery

Limited to 10 live treatments at any time

HiConversion for Business is an advanced testing and personalization solution for small- to medium-sized companies or teams.


$ 395+

Per month – up to 100,000 site visits per month + overages – annual agreement.

$495+ on pay-as-you go basis.


HiConversion for Business includes:

Unlimited use of essential and advanced applications below:

Power Testing and Personalization

  • A/B Variate testing
  • Multivariate Testing
  • On-Site Remarketing

Whole customer experience Testing and Personalization

  • Parallel testing and personalization
  • Accurate results attribution to campaigns and individual treatments
  • Application data roll-up and analysis

Advanced Web Analytics

  • Out-of-box web analytics – your chart will light up without any custom tagging
  • Visualizations of weak links in customer experience
  • Click maps and other features

Professional Services

Priced separately. See: Services.

  • Full flexibility – from à la carte to fully managed ‘white glove’ services
  • REAL optimization process
  • VALUE optimization best practices

HiConversion for Enterprise is an engine of customer powered eCommerce that unifies efforts of marketing, testing, personalization, or UX teams to produce sustainable end results and actionable customer knowledge.


$ 1,950+

Per month – up to 250,000 site visits per month + overages – annual agreement.

$2,350+ on pay-as-you go basis.


HiConversion for Enterprise includes:

Business plus Artificial Intelligence and advanced applications below:

Adaptive Algorithms

  • Artificial intelligence at work – detecting and adapting to visitor preferences in real time
  • Adaptive Multivariate Testing
  • Adaptive Personalization

Whole Customer Experience Optimization

  • Optimization across multiple campaigns – ability to produce directly measurable end-to-end results
  • Accurate results attribution to campaigns and individual treatments
  • Roll-up data analysis

Customer Experience Analytics

  • Unified data – out-of-box integration of customer experience optimization data sets and rich web analytics
  • Visualizations of weak links in customer experience
  • Discovery of persuadable visitor segments

Professional Services

Priced separately. See: Services.

  • Full flexibility – from à la carte to fully managed ‘white glove’ services
  • REAL optimization process
  • VALUE optimization best practices

Common Questions


How does your pricing compare to other similar software?

Customer experience optimization (CX) is an emerging product category.

Others are trying to solve the customer experience problem one challenge at a time — like web analytics, product recommendation, search, testing, targeting, user created content, cart recovery and others. Even if offered by the same company these discrete solutions operate in a stand-alone way.

We built HiConversion for the modern eCommerce that needs to unify and address these challenges in one place, together, in a way that just works.

If you compare HiConversion and its competitors on the basis of total cost of ownership and ROI you will learn that we are, on the order of magnitude, less expensive.

Alternatively, if you can compare the cost of above mentioned stand alone applications with HiConversion you will discover that an individual solution can cost as much as HiConversion’s optimization platform with many fully integrated solutions.

Is this a premium or economical solution?

It is both: premium but economical.

Over the last 10 years our solutions have been used by the world’s leading online brands. We have a proven track record in the ability to solve the most complicated challenges and to serve the most demanding enterprises.

However, with this new pricing model our goal was to make the most advanced technology available to companies of any size.

Even better, our Free and Professional plans are removing barriers to entry, enabling you to introduce customer experience optimization to your brand without any complexity and risk.

Who is your ideal customer?

Our ideal customers are the online brands that are recognizing that we are living in the new industrial age. Forrester Research calls it “The Age of The Customer”.

In this new industrial age the only sustainable competitive advantage is a great customer experience.

For those brands customer experience optimization is not just another tactical tool for increases in conversions and revenue. For them the process of improving customer experience and learning about customer preferences is a business strategy.

What’s the catch with free or $9.95 per application price points?

There is no catch.

While formulating our go to market strategy we had the following dilemma: should we spend money on marketing and advertisement to generate leads or should we introduce a disruptive but risky pricing model that puts our solution into the hands of potential customers without barriers to entry.

We have chosen the latter option so that our prospects can easily try or benefit from our solution:

Product evaluation: our free plan is designed to enable a risk free evaluation of our technology.

Limited use:  $9.95 /application/month is an almost free way for instituting a customer experience program within your company or a digital agency.

Can we use HiConversion in combination with other  competing software solutions?

Yes, but with caution.

Our web analytics is self contained and it does not depend or interfere with any other solution. So, you can always use our web analytics capabilities with anything else.

When it comes to testing and personalization and other applications that are making changes to your site you should run one at a time, HiConversion or a competing solution. Otherwise you will take the risk of unforeseen interactions, noisy data, and even page rendering issues.

Getting Started

What is the first thing a new account user needs to do upon creating HiConversion account?

Your first step should be to implement your HiConversion tag so you can start collecting web analytics data as soon as possible.

This is a simple technical assignment but we all know that IT departments are always overloaded and that it takes little bit of persistence to get this work done. Therefore, the sooner you initialize this step the better.

How easy is it to implement HiConversion tag?

This is a simple technical step.

For your convenience the Implementation section of HiConversion acts as an implementation wizard guiding you through implementation and verification steps.

Additionally we provide free implementation assistance that you can request from within the application.

You have two implementation options:

  • Native integration: we have integration connectors (apps, cartridges, …) with several eCommerce platforms – in this case all you have to do is to activate HiConversion via your eCommerce admin panel;
  • Universal tag: for home grown solutions or non-supported eCommerce platforms all you have to do is to add a single snippet of a code shown below into top location of the <head> tag of all website templates / pages.
<!-- HiConversion 3.0 Async Tag for placement at top of head tag -->
  var script = document.createElement("script"); = "hiconversion_30";
  script.async = "async";
  script.type = "text/javascript";
  script.src = "//";
  var nodes = document.getElementsByTagName("script");
  nodes[0].parentNode.insertBefore(script, nodes[0]);

Note: each integration script contains a unique Site ID;

Can we use our tag management solution to implement HiConversion’s tag?

You can use tag management only as a temporary solution.

Here is why.

Tag management solutions inject tags into the <body> section of web pages. That way HiConversion’s tag will load after most of the web page content is loaded.

That is perfectly fine if the purpose of a tag is to collect data or do something that is not changing the look and feel of web pages.

Testing and personalization treatments that are changing the look and feel of web pages must be loaded as soon as possible. With a tag manager implementation the web page will load before HiConversion which will then produce visible ‘flickering’ (visitor seeing existing content first and then suddenly the new content replacing it).

So, if you implement HiConversion via a tag management you will be able to effectively use our web analytics and only those applications that do not create flicker, like cart recovery, promo pop-ups and similar features.

Is there a need for custom tagging so we can track custom visitor attributes or actions?

Generally speaking HiConversion doesn’t require any additional custom tagging.

For customizations you will use our admin interface to provision custom goals, segments, or data objects that you desire to collect.

Is there integration or account setup assistance?


This assistance is free of charge and you can request it directly from within the application.

How easy is to create the first HiConversion campaign of any kind?

The solutions has many features designed to make campaign setup as easy as possible:
  • Templates: at the very beginning of the campaign setup process you will have an option to chose a template that is closest to the type of campaign you desire to create – each template has the majority of campaign configuration options already preconfigured so that you do not need to start from scratch;
  • Composer: the campaign template is further provisioned through use of a Composer, a step by step wizard that will assist you with the specific details of each campaign;
  • Visual editor: this is a visual point and click interface that enables you to select an element or area of the web page and to create changes without any web programming;


Is your solution collecting any personally identifiable information?

Absolutely not. We are like your traditional web analytics solution that tracks visitor attributes and visitor behavior, like page loads, or clicks.

Is your your solution subject to PCI compliance?

Since HiConversion doesn’t process, store, or transmit credit card information, most of the compliance requirements are mitigated.

HiConversion is, however, often used on the pages in a checkout funnel where visitors are asked to enter their credit card details. Although HiConversion doesn’t transmit or process data at this point, this is a touchpoint with your visitor’s customer data. Generally, any system that could potentially be used to get to your visitors’ credit card data is within scope of PCI DSS and therefore has to adhere to the strict rules the payment industry has worked out to protect cardholder’s sensitive information.

There are two options for using HiConversion in compliance with PCI DSS.

Option 1: do not place HiConversion’s tag on the page where visitor can enter payment information.

You can deploy HiConversion’s tag on all other pages. There will be no impact on your PCI DSS compliance.

Option 2: embed Credit Card form field through an iFrame
If you want to remove HiConversion from the scope of PCI DSS compliance completely, you can choose to add the actual form field where customers enter their credit card details onto your page through an iframe or redirect users to a payment page hosted by your payment processor. This is the case with many popular payment processors such as Stripe, Paypal or Adyen.

HiConversion code then can’t access these fields, essentially shielding it from our snippet. On the down side, you also won’t be able to change these fields and optimize them without actually making a separate version of this form available.


Will you modify certain parts of your TOS (e.g. Limitation of Liability, Indemnification) to meet our internal legal standards?

We designed our TOS to be industry-standard so that it meets the needs of all types of companies. Our TOS are happily being used by a wide range of our customers, both big and small. So we prefer to keep it standardized to be fair to all types of customers who use HiConversion. If our TOS don’t meet your needs, please contact us and we’d be happy to help.

Billing and Invoicing

Do I need a credit card to create a free account?

You can always use the free plan without providing any payment information.

What happens when the free trial is over?

At the end of the free trial nothing happens.

Your account remains active and available for you at any time. However, your usage will be limited to only essential applications and to only one free live campaign at a time.

How do we upgrade to a paid plan?

You can manage your billing and plan options from within your account.

Just select a plan and provide online payment information and you will unlock a premium plan for your brand.

What are my payment options – credit card and/or invoicing?

You can use your credit card to pay for any plan.

If you sign up for an Annual subscription and plan to spend at least $10K, we can invoice you annually. Contact us to start the process.

We need to add new users to our team. Do we need to pay extra?


You can add as many users to your account as you wish without any additional charges.

My brand wants to cancel its subscription. How do we do that? Can we get a refund?

The account administrators can change the subscription plan at any time.
To cancel your subscription all you have to do is to do is to downgrade from a paid plan to the Free plan. That way your paid plan will not be automatically renewed at the next billing cycle.
We do not offer refunds.
* we reserve the right to impose some limitations

Used by the world’s leading brands …

Our ideal customer is a company that views customer experience optimization as a competitive advantage.


Our Pricing Manifesto

Customer experience is at the heart of every eCommerce business.

It’s the indescribable matter that sets you apart and has the biggest impact on your results and competitiveness.

For years, testing and personalization software has been a race to the bottom with clunky and ineffective solutions that offer far more frustration than value.

We want to change that by offering you a product that just works. And we want it to be a great value for your entire organization — with a growing lineup of new features, helpful on-boarding, and responsive support.

We believe HiConversion is an investment in your team and a long term competitive business strategy. So we set our pricing at a level that allows you to engage with us with a minimum risk and cost.

Talk to a Person

Have a question?

We’re always here to help and ensure an enjoyable Customer Experience with HiConversion.

The most effective way of requesting help is to use the support option right within HiConversion!


No credit card required