Reduce Shopping Cart Abandonment

Checkout Funnel


Used by the world’s biggest online brands

We deliver proven results. Our technology and services were featured at Demandware XChange Conference, Las Vegas, April 2015.

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Lancôme: Adaptive optimization of the checkout funnel

Why: Lancôme’s shopping cart abandonment rate was going in the wrong direction year over year.

How: Lancôme used HiConversion’s adaptive 4D Optimization™ technology and VALUE Optimization™ strategy.

What: HiConversion performed a full funnel optimization campaign that produced a sustainable 21% lift.

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